Understanding Facebook Platforms Built to Play

Facebook really knows their way into an agency’s heart. We’re not their client, we’re their partner! Our clients are their clients. Facebook helps provide us with the tools we need to stay competitive and keep up with the ever-changing “best practices.” StrataBlue was humbly invited to attend a Facebook’s live event called Platforms Built to Play at their Chicago Headquarters.
Platforms built to play outlined shifts in consumption and showcased how the Facebook suite of apps and services are optimally designed for the rise of video content and consumption. Here I am going to outline some of the key takeaways from this event.