It’s no secret that the rise of the internet and e-commerce is slowing the growth of brick and mortar stores. Not staying relevant on where your customers are buying is leading to many companies closing stores or even declaring bankruptcy. But if you can prove that you can compete in the instant and nearly effortless competition of e-commerce, you may have a winner. Staples understands this shift in customer preferences and is launching a new marketing campaign to showcase what it can do outside of its brick and mortar stores.
iHeartRadio is foreseeing dark days ahead. The largest operator of radio stations in the U.S. is in a massive hole of debt. The company announced in its most recent SEC filing that it expects to continue to have negative cash flows. iHeartMedia Inc officials say that the firm is on the verge of collapse despite a $24 billion buyout by private equity backers just nine years ago. Its stock price is dropping and investors are wary of the company’s survival. How does the top radio station firm go from the best to probably being non-existent within the next few years?
In the latest Ad Industry news, big players are finding a strategy to kill off digital ads that consumers hate. While the Coalition for Better Ads believes this will help improve consumer experience, there are concerns with adopting ad blockers.
Another day, another apology for an advertising mistake made by a big brand. In the latest of PR mistakes, Adidas recently sent an email congratulating Boston Marathon runners on “surviving” the race, just four years after the 2013 Boston Marathon bombing. Do marketing teams thoroughly review their content before going out, or just think “this is great!” and go on with it? While yes, it wasn’t a terrible headline, it was just a little too soon to throw around words that could’ve related to the previous tragedy.
If you haven’t seen something in the news related to United Airlines, I would be surprised. The airline has been talked about at least three separate times in the past few weeks, and not in a good way. United’s PR department must be pretty busy defending themselves to the press. Here’s the scoop on what has happened.
Pepsi pulled their most recent ad after receiving criticism that it borrowed imagery from the Black Lives Matter movement. Critics claim that the controversial advertisement trivialized the widespread protests against the killings of black people by the police. The ad, posted Tuesday to YouTube, was pulled within a day. Pepsi did not expect the backlash that it received. The company issued a statement that the advertisement was intended to “project a global message of unity, peace, and understanding.” But the age of the internet allows consumers to voice their opinion, and the negative remarks spread like wildfire.
CNN is hoping to provide its content more fluidly and easier for viewers across platforms. The network is trying to help encourage its current TV subscribers to live stream videos on its app. When viewers open the app, CNN offers 10 free minutes of live streaming from their current programming. After the time is up, viewers must sign in to continue watching. The strategy must be working, as they have seen daily conversion rates as high as 29%!
It’s no secret that e-commerce has taken the shopping market by storm. And U.S. Retailers are realizing this. Forbes recently released a combined list of many retailers plans to close stores within the next few years, and it adds up to 3,591 closings! So what’s the deal with the mass amount of closings?
In an effort to double its share of the female sporting-goods market by 2020, Adidas focuses its marketing efforts through influencers on social media. The ideal target customer is following her own group of influencers, mostly on Instagram and YouTube.
Disclaimer: No matter who you wanted to win the election, what happened within their respective marketing campaigns and teams is fascinating enough for us to not touch on the results with any form of opinion or preference. We are not taking a stance on either Hillary Clinton or Donald Trump. Awarding “praise” or “criticism” to either of the aforementioned does not mean we are making a statement of preference between them in any way.