The Blog


Too Soon, Adidas

Another day, another apology for an advertising mistake made by a big brand. In the latest of PR mistakes, Adidas recently sent an email congratulating Boston Marathon runners on “surviving” the race, just four years after the 2013 Boston Marathon bombing. Do marketing teams thoroughly review their content before going out, or just think “this is great!” and go on with it? While yes, it wasn’t a terrible headline, it was just a little too soon to throw around words that could’ve related to the previous tragedy.

Just like other marketing mishaps, the poorly worded email exploded on social media. Users backlashed the email, and Adidas quickly apologized. Even though they responded appropriately, the constant mishaps in insensitive marketing campaigns make you wonder “who is approving this content?” What do you think about the email?