Using Facebook Live to Engage with Followers

Facebook Live

Facebook live is a relatively new feature. Social Media Today talks about how to use Facebook’s Live video features to engage with your audience. People are said to spend up to 3 times longer watching live video than other forms of video. Facebook live is generating a lot of engagement and here is a synopsis of how you too can engage with your followers this way.

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Social Media Marketers Compared to Normal People

Social Media Marketers Compared to Normal People

There has been a recent debate about whether social media markers can even relate to normal people. An Australian study titled AdNation 2017 has a lot to say about advertising agencies. Apparently, agencies are “out of touch with the general public”. The survey concluded that people are more likely to trust and get entertainment from a television commercial compared to social media. Let’s look at some other findings of those surveyed.

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Snap Map: The Low-Down

Snap Map: The Low-Down

In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.

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Intel Technology and The Olympic Games

Intel Technology and The Olympic Games

Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games.  This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.

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Image Based Targeted Advertising

Image-based targeted advertising

Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.

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Facebook Algorithm 101

Facebook Algorithm

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

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Marketing Lessons from Unicorn Drinks

Starbucks Unicorn Drink

If you’re in tune with social media on any level, odds are you’ve seen pictures of Starbucks latest craze, the Unicorn Frappuccino. You’ll find posts raging about the unhealthy nutrition facts to selfies of Starbucks lovers everywhere showing off their flavor-changing, color-changing magical drink. Whether you’re a fan or not, there’s one thing you can’t deny: Starbucks covered the internet with Unicorn Drinks. But how? Here’s what you can learn from this short craze

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Why Your Business Should Use Digital Marketing

Why Your Business Should Use Digital Marketing

Digital marketing is more than just posting on Facebook once or twice a day. It’s having a mobile friendly website for better user experience. It’s optimizing keywords for better SEO performance (and there are different kinds of SEO too!). According to Hubspot, Digital marketing “is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social, media, email, and their websites to connect with their current and prospective customers.” Pretty simple huh?

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The Future Is Influencer

The Future is Influencer

In an effort to double its share of the female sporting-goods market by 2020, Adidas focuses its marketing efforts through influencers on social media. The ideal target customer is following her own group of influencers, mostly on Instagram and YouTube. 

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The Best of the Century

advertisements

At this time of the year, lots of agencies are churning out lists of which advertisements and campaigns they felt were the best and/or most successful this year. But, what about the best of the entire century? This list is an ingenious compilation of some of the world’s best over the last sixteen years. Did your favorites make the list?