Buyer Personas – Creating Your Ideal Customer

July 6, 2018 Tags: buyer persona, Facebook Ads Joe Ruley

Good buyer personas tell human stories of behaviors, situations, thinking, and interactions on the path to accomplishing goals. – Tony Zambito

One of the most surefire ways to create content plans and or promotional campaigns that truly hit home with your audience is by creating a buyer persona. Every inbound marketing resource recommends that you develop buyer personas for your target audience.

So what is a buyer persona?

While the basics of most buyer persona examples will be the same, there are small differences that can make a big impact. A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

Using Facebook Live to Engage with Followers

July 14, 2017 Tags: Advertising, blogging, branding, content marketing, content strategy, Facebook, Social Media Sierra Webb

Facebook live is a relatively new feature. Social Media Today talks about how to use Facebook’s Live video features to engage with your audience. People are said to spend up to 3 times longer watching live video than other forms of video. Facebook live is generating a lot of engagement and here is a synopsis of how you too can engage with your followers this way.

Social Media Marketers Compared to Normal People

June 27, 2017 Tags: Advertising, brands, content marketing, digital advertising, digital marketing, online marketing, Social Media Sierra Webb

There has been a recent debate about whether social media markers can even relate to normal people. An Australian study titled AdNation 2017 has a lot to say about advertising agencies. Apparently, agencies are “out of touch with the general public”. The survey concluded that people are more likely to trust and get entertainment from a television commercial compared to social media. Let’s look at some other findings of those surveyed.

Snap Map: The Low-Down

June 23, 2017 Tags: GPS, innovation, snapchat, technology Sierra Webb

In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.

Intel Technology and The Olympic Games

June 22, 2017 Tags: branding, future, innovation, technology Sierra Webb

Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games. This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.

Image Based Targeted Advertising

June 14, 2017 Tags: ad targeting, digital advertising, digital marketing Anna Bruick

Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.

Facebook Algorithm 101

May 31, 2017 Tags: digital marketing, Facebook, Facebook Algorithm, social media strategy Anna Bruick

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

Why Your Business Should Use Digital Marketing

April 10, 2017 Tags: digital marketing, marketing strategy Anna Bruick

Digital marketing is more than just posting on Facebook once or twice a day. It’s having a mobile friendly website for better user experience. It’s optimizing keywords for better SEO performance (and there are different kinds of SEO too!). According to Hubspot, Digital marketing “is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social, media, email, and their websites to connect with their current and prospective customers.” Pretty simple huh?

The Future Is Influencer

March 22, 2017 Tags: marketing Anna Bruick

In an effort to double its share of the female sporting-goods market by 2020, Adidas focuses its marketing efforts through influencers on social media. The ideal target customer is following her own group of influencers, mostly on Instagram and YouTube.

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