At this time of the year, lots of agencies are churning out lists of which advertisements and campaigns they felt were the best and/or most successful this year. But, what about the best of the entire century? This list is an ingenious compilation of some of the world’s best over the last sixteen years. Did your favorites make the list?
If you love marketing, advertising, and/or Mad Men, you need to know Mary Wells Lawrence. I hope you’re interested in at least one of those three things, otherwise you may be in the wrong place. Regardless, you should stay here because we have some pretty awesome content.
Christmas always comes early in this industry! Any industry really, I mean there are Christmas decorations up before Halloween even passes. The holiday season can be the most stressful season in marketing but also the most fun! It’s no wonder we are often in a rush to get our ads out early, they tend to be the most enjoyable for us to create! The top 18 holiday Christmas campaigns are out and waiting for customers under the tree.
Facebook Canvas lets you combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience. Want to learn how to create Facebook Canvas ads? Click below and watch my demo of Canvas.
One of the hardest tasks of any campaign is simply grabbing the attention of the intended audience. Choosing color can be an even more daunting task than determining the actual copy. Not only that, but what is attractive to consumers changes constantly. Well, let us introduce you to the latest trend: pastels.
Microsoft Corp. said Monday that it will buy LinkedIn Corp. in a deal valued at $26.2 billion. The deal, in which Microsoft will pay $196 per share in an all-cash transaction, is a 49.5% premium to LinkedIn’s closing price on Friday. LinkedIn will retain its brand, culture and independence and Jeff Weiner will remain CEO of the company, Microsoft said in a statement Monday.
Yik Yak? Ello? Kleek?
Chances are you have never heard of these emerging social media apps, but I bet your younger pals have! Social media is integrated in almost every single aspect of our lives. You can see the call to tweet during your favorite reality TV show, the prompt to like your favorite stores Facebook page while in the fitting room, and the request to follow your favorite blogger on their Snapchat while trolling through their recent YouTube video. And because of this seamless integration, it’s not accepted but rather seen as a disruption or a distraction from the real world by older generations.
The call to action for social media usage is everywhere, but is it interpreted as a distraction or a helpful guide for integration within your generation?