The Blog

Dieter Rams
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Less, But Better

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design…”

Dieter Rams shot to success beginning at just 23 years old. His start at a German electronics company leads to his strong voice in the design world. He is the primary source of inspiration for Apple’s Chief Design Officer, Jony Ive. With revolutionary, clean designs, Rams is still a thriving force in our world, whether we realize it or not.

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