“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
At any time throughout the day, our email inboxes are flooded with a slew of automated email newsletters that just annoy the hell out of us because they are pointless. We either have to mark them as read, delete them, or unsubscribe. It adds tasks to our already busy lives and makes us realize once we’re done scrolling through the slew, that we won’t be getting that time back.
But, for every string of terrible newsletters we scroll through, there’s one every once in a while, that tickles our fancy. We read through it, click its links, share it with our amigos, and recommend they should sign up for it too. They’re the kind of emails you get lost in and willingly go down the rabbit hole and not come out even more confused than before and questioning life choices.