It’s that time of year again! Halloween candy is now 70% off and Christmas lights and garlands have taken over the shelves. This year it’s predicted that November and December sales could hit almost $617 billion, which is a 4% increase from last year’s holiday sales. As for online sales, they are expected to increase as much as 11%, a 3% increase from 2013 sales. So what are you doing to help increase your sales this season?
As we’re finding with our StrataBlue clients’ campaigns, social media advertising is key to any company’s efforts to reach large, targeted audiences in order to increase holiday sales. Below are some ideas we recommend to help increase holiday sales with social media.
Create a Pinterest “Gift Idea” Board
Millions of people every day are flocking to Pinterest for ideas on what to get their loved ones for the holidays. Make their search easier by creating Pinterest boards specific to whom the gift will be given. Giving your holiday Pinterest boards creative and engaging names is paramount to increasing traffic. Try some of these titles:
- 50 gifts under $50
- Gifts for The Person Who Has Everything
- Last Minute Gifts
- Gifts Your Boyfriend Will Love
- DIY Christmas Gifts
Be sure to keep in mind the pain funnel when creating boards and pinning your products. What might your potential customer’s challenge be when shopping this holiday season? This could include:
- Trouble finding the right gift
- Shopping on a limited budget
- Shipping costs
- Gifts for the right occasion
Last, and most importantly, remember to link your product pins to your website for fast and easy access for your potential buyers. (And once they get to your site, consider having remarketing code in place so that when they continue on their search quest, you can re-appear in order to stay top of mind.)Steve Madden pins their gift guide on Pinterest.
Run Facebook Ads
Running Facebook Ads is a must this season if you are wanting to increase your holiday sales with social media. As for which type of objective to choose for your Facebook Advertising campaigns, I would suggest either a Clicks to Website, Website Conversions, Offer Claim or Local Awareness campaign.
Don’t forget to include a call to action in your ad!Target advertises free shipping for online orders on Facebook.
Exclusive Deals with Email Marketing
Give your email subscribers the upper-hand this season with exclusive deals, coupon codes and offers right to their inbox. Not only will your current subscribers be thrilled to receive special offers, but this will also open to the door to increasing your email list subscribers with those who want the same deals. Here are a few tips to make the most out of your email marketing this season:
- Consider Cyber Monday, December 1st– the biggest day for online shopping
- Don’t spam your lists!
- Personalize messages to increase brand loyalty
- Consider sending emails on the weekends
- Use creative subject lines to entice opens
Create Twitter Cards
The recent roll-out of Twitter Advertising cards makes targeting online shoppers a breeze. Be sure to include an engaging card image along with a catchy headline. Remember Twitter cards appear on your audiences’ Twitter feeds, so step out of the box with your Twitter card and catch the eye of your potential customers.Choose the “Shop Now” button as a call to action.
Deck the Halls with Data
To make sure you are getting the most out of your social media efforts, be sure you are tracking and assessing your performance throughout the entire campaign. This way you will be able to tweak and re-target to see what’s working and what’s not working. Consider these tracking systems:
Whether it’s pushing in-store sales or online sales, running several social media campaigns across several different platforms can be very effective. Don’t be afraid to hand the reigns over to a digital media marketing firm to help you reach your highest potential this year.
Best of luck this season and Happy Holidays!