Content is the atomic particle of all digital marketing. – Rebecca Lieb
There are plenty of routes to take when it comes to digital marketing. Choosing the right platform or platforms for your business is exceedingly important because each one has its own benefits while also staying unique among itself. On top of choosing what platforms work best for your business, your digital campaign can be broken down into two distinct categories – your organic campaign and your bought campaign. The aim of both is to get more likes, followers, engagement, and connections. Doing so will eventually lead to actual conversations and eventually, customers.
The difference between the two is slight, but ultimately, important. Your organic efforts will entail the curation and creation of content. This can be in the form of writing blogs, tweeting, linking to breaking news in your industry, or producing videos on your company. Why do this? To drive traffic to your website and expand your reach and brand awareness.
In 2017, Facebook had on average more than two-billion active users. That’s a hell of a lot of people. It continues to be the top social site and continues to be the go-to for digital advertisers. Which is why it makes sense for companies to choose Facebook as their primary platform for their social media presence.