When people think “digital marketing” they think the internet. Ads, websites, and social media is all the digital advertising there is right? Wrong. Many companies use digital billboards or digital flyers to promote their brand. Burger King is one of these companies. For their most recent campaign, they are asking consumers to take selfies of themselves eating whoppers. These pictures are then used on digital billboards around the world in cities without a Burger King location with a message along the lines of “too bad this can’t be you.”
Will this digital taunting be enough to get more cities to add Burger King locations?