In 2001, GooglyMinotaur, an AOL Instant Messenger bot, was developed by ActiveBuddy to promote Radiohead’s fifth album, Amnesiac. Its release marks one of the earliest commercial uses of Chatbots. After conversing with nearly one million people about Radiohead related content, the bot was switched off. The cause of death is undetermined.
As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.