Here’s a question for you.
If you wanted to know what TV channel will air Conor McGregor vs Floyd Mayweather, what would you do?
In an ideal world, you’d seek an answer from your peers. And if they fail to give one, you’d turn to Google. It’s a safe choice because Google knows everything. The search engine makes it incredibly easy to find the answer to almost any question you could think of. Just type what you’re interested in knowing into the search box and voila, you’re presented with a plethora of credible resources to seek information from.
But here’s something interesting: a significant number of people are bypassing the use of Google when it comes to finding the information they’re looking for.
Instead, they’re asking their phones to find results quickly.