Placed: Snap Inc.’s Newest Investment

Snap Inc., the camera company responsible for Snapchat, is expanding its expertise. Mobile is headed towards the largest online advertising market and Snap needs the advantage of being able to more accurately measure the effectiveness of ad campaigns. For this reason, they bought out Placed for at least $125 million. Placed can track the effectiveness of online ad campaigns and determine if they are responsible for getting consumers into stores and making actual purchases.