What is ‘the living logo’? Who is utilizing it? WHY are they doing so?
The living logo, to be honest, is a beautiful thing to me and I really think it will be a trend that sticks. Logos rarely shift because they are supposed to build familiarity, right? We all know Coca-Cola’s logo, Nike’s logo, and so on, but in a digital world that is literally always changing, this can be a stale tactic. Enter, the living logo.
