Qualitative vs. Quantitative Data

Qualitative vs. Quantitative Data

Qualitative and quantitative may seem similar enough to be interchangeable, but this can be a destructive mindset.

They play distinct roles in world of marketing that are integral to performance analysis and growth. Our managing partner, Slava, takes us through his step-by-step guide to properly understanding, as well as utilizing, qualitative observations and quantitative data.