The Blog

Qualitative vs. Quantitative Data
Share on facebook
Share on twitter
Share on linkedin

Qualitative vs. Quantitative Data

Qualitative and quantitative may seem similar enough to be interchangeable, but this can be a destructive mindset.

They play distinct roles in world of marketing that are integral to performance analysis and growth. Our managing partner, Slava, takes us through his step-by-step guide to properly understanding, as well as utilizing, qualitative observations and quantitative data.

Share on facebook
Share on twitter
Share on linkedin