The Blog


Mary and Peggy

If you love marketing, advertising, and/or Mad Men, you need to know Mary Wells Lawrence. I hope you’re interested in at least one of those three things, otherwise you may be in the wrong place. Regardless, you should stay here because we have some pretty awesome content. Anyway, Mary Wells Lawrence was the groundbreaking force behind such revolutionary marketing campaigns as “Plop Plop, Fizz Fizz”, ” I ❤️ NY”, and “Trust the Midas Touch”. Lawrence defied all odds to become the highest paid ad executive in the late 1960’s and went on to found the advertising agency Wells Rich Green. A few of their clients included IBM, Procter and Gamble, Pan American Airways, American Motors, and so on. It is said that she was the inspiration behind the Mad Men character Peggy Olson, a woman who fought stereotypes to become top dog in a booming ad agency in 1960’s Manhattan. Take a look at the New York Times interview with Mary Wells Lawrence.