Notice anything familiar about today’s trends…?
As a product of the ’90s, I’ve always loved things that remind me of that era (and let’s be honest, nostalgia is consistently a winning strategy). Which may be why I’m loving the fads of today. Now, clearly I’m a millennial which means I’m a part of the massive force taking in 52% of today’s mobile, digital content (Adweek). Advertisers are seeing an incredible burst in trends from the recent past, which can only mean that our audiences are shifting. Millennials (18-34 year olds) are now at 75.4 million, while baby boomers (51-69) are at 74.9 million (Pew Research Center). If there’s one thing being in the advertisement industry teaches us, it’s that numbers don’t lie.