How the Coalition for Better Ads is Looking to Improve User Experience

coalition for better ads

In the latest Ad Industry news, big players are finding a strategy to kill off digital ads that consumers hate. While the Coalition for Better Ads believes this will help improve consumer experience, there are concerns with adopting ad blockers.

The Coalition for Better Ads includes top companies such as Google, Microsoft, Procter & Gamble, Unilever, WPP’s ad-buying giant GroupM, Facebook, Thomson Reuters, The Washington Post and much more. According to Stu Ingis, counsel to the coalition and attorney at Venable LLP says that “a “blocking mechanism” or “technology” to prevent such ads from appearing will be put into place before the end of this year.” Its implementation will prevent browsers like Google Chrome or Microsoft Edge from displaying autoplaying video ads with sound, pop-up ads and ads that quickly flash or change colors. Cutting those ads has the potential to undercut broader internet ecosystems substantially. What do you think of this? Would you want an ad blocker?