Facebook once again updates its algorithm. Now, it will give much less reach to posts that use “engagement bait” tactics. Engagement bait refers to any post that encourages users to vote, like or share a post. If you repeatedly share content like this, eventually all your posts will be “demoted”.
May 31, 2017 Tags: digital marketing, Facebook, Facebook Algorithm, social media strategy Anna Bruick
Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.