Goodbye ‘Engagement Bait’, You Won’t be Missed

engagement bait

Facebook once again updates its algorithm. Now, it will give much less reach to posts that use “engagement bait” tactics. Engagement bait refers to any post that encourages users to vote, like or share a post. If you repeatedly share content like this, eventually all your posts will be “demoted”.

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Facebook Algorithm 101

Facebook Algorithm

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

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