Hopefully you read my blog last week. If not, shame on you! I’ll forgive you this time, but it was about mobile marketing and why it will be important for your business to adapt to this rising trend.
According to a Motorola Solutions survey, retailers believe that over the next five years, 56% of all transactions will be completed via mobile POS, self-checkouts at terminal or on mobile devices. In that same survey, 42% believe that improving the in-store experience will involve sending coupons to a customer’s phone based on their location in the store. If you still don’t think you need to take advantage of mobile, look around the next time you are in a restaurant or waiting on a street corner and really notice how many people are on their phones. These are all potential clients!
It’s no surprise that people’s attention spans have reduced dramatically over the past couple of years. With video accounting for 50% of all mobile data, you’ll need to adapt to this trend. Micro-content will be key in keeping your customers engaged with you. You will be seeing more companies take advantage of Vine, Instagram Video and even Snapchat as they continually rise in popularity.
Cezar Kolodziej, president and CEO of Iris Mobile predicts that Rich Media Messaging (RMM) will explode in 2014 (with already a 99% open rate and double the conversion rates of SMS). RMM allows Android users to no longer receive iPhone content that they will not be able to open and iPhones will stop receiving Flash videos that are not compatible. RMM allows companies to send messages designed for each specific phone which allows the image, video or coupon to fit the screen.
Have you considered Geoconquesting? This is done by setting up a geofence around your top competitor’s location(s) and scheduling a message to go out on high traffic days and times for those areas. This is first accomplished by getting a second opt-in from your customers. After you have received that information, you will be able to send messages to your customers when they are near your competitors. You will be able to send a real time text message to them saying something like this: “Stop by our location in the next hour and receive 15% off any full-priced item! Show MSG when checking out.” This gives them a specific call-to-action and incentive to leave your competitors and come directly to your store.
Have you already adopted mobile marketing techniques? Are you seeing a bigger ROI? Comment below and grab my attention on Twitter.