We’re already halfway through January, and we have already lived through the Best of 2013 lists. Now the “Things to Watch For in 2014” lists have all but sent us out into the streets armed with improvised month-old fruitcake weapons. January 17th is Ditch Your New Year’s Resolution Day, meaning that this Friday will be the best time to get rid of something annoying. With that in mind, let’s start with some blog posts.
Seriously, still? That’s right, I’m looking at you, fellow bloggers. Sometimes you create less-than-stellar blog posts, but you can still avoid the biggest sins. These are the big five when it comes to social media blog posts.
- Obvious optimization techniques: You mean I can really just pay Facebook to boost a post? Well, thank you so much for that tip! Social media marketing is still a new and innovative environment, but it’s hardly the Wild West anymore. We all know to check Facebook Insights for optimum post times.
Solution: Share something that you personally do to improve your social media management. Perhaps you’ve made Twitter lists for all your competitors. Share that. It may not work for everyone, but at least it’s something new.
- Insanely long list blogs. Hey, I know lists are our bread and butter for content. But the truth of the matter is the average adult’s attention span is only about five minutes. Worse still, less than half of the online audience reads anything beyond 100 words on a website. And less than a third of all viewers of this blog (28%) will finish it. With such short focus, do you really want to test their patience with 57 More Ways to Attract Your Audience?
Solution: Don’t repeat yourself. Be brief. If you really do have 57 pieces of useful content, do everyone a favor and make a series about it.
- Explaining Social Media Platforms: This one is really about knowing your audience. Anyone that has sought out your blog probably knows what Twitter is. The most recent case of this was the Edward Snowden coverage. Every other blog post re-explained who he was and why the reader should care about the situation, despite the meat of these stories being about something very specific or current.
Solution: Get to the point. If you have someone relevant, just say it. All of your readers have access to Google; they’ll look something up if they aren’t familiar with it.
- Social Media is like… Please stop trying to say social media is like everything. It’s not. You’re not Forrest Gump, and it’s not inventive anymore. Sure, I’m a little guilty of this, but I was at least a little clever about it. I also didn’t stretch the metaphor like a pair of two year old skinny jeans.
Solution: Ask yourself, does this really fit? Because if you have to work too hard on the connection, it’s not. You went on a cave diving trip and we’re glad for you. You can always do some social media research on the way home. Don’t torture it into a blog post.
- Exaggerating Your Optimization: If you have a foolproof way to get all of your readers a million Twitter followers, I doubt you’d be writing a free blog about it. Exaggerating the usefulness of your content seems unprofessional and spammy.
Solution: Be honest and show your work. If you’ve had real luck with using text-only Facebook posts, tell your readers how much that has helped you (in numbers) and perhaps show an image of how many fans it reached.
Social media marketing is going to get very crowded in the near future. Trying to get past the wall of noise will be hard enough for someone with useful content so don’t clog up the pipes even more with these posts. Think outside the blog and come up with something cool.
What blog posts are you sick of seeing? Comment below or message me on Twitter at @mendal187.