Do Videos Help Your Brand?

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss

Each year the same thing is said repeatedly when it comes to making videos for your business or product. “This year will be the year for video.” It’s a farce. There’s never a specific year that’ll be a break-out year for video – every year is the year for video. And there’s a good reason for this too. According to a recent Cisco study, 82 percent of consumer internet traffic will be done via video by 2021.

The use of video among small businesses is hitting a stride and solidifying itself as the “must-have” marketing tactic. This might come as a surprise, but 61 percent of all businesses are using some form of video content in their digital marketing plans. Granted some of these videos can be one-offs with no other purpose than to portray one product and nothing beyond that. But, the use of video among marketing plans is more readily becoming a must.

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Email Marketing Tips to Get the Most Out of Your Newsletter

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

At any time throughout the day, our email inboxes are flooded with a slew of automated email newsletters that just annoy the hell out of us because they are pointless. We either have to mark them as read, delete them, or unsubscribe. It adds tasks to our already busy lives and makes us realize once we’re done scrolling through the slew, that we won’t be getting that time back.

But, for every string of terrible newsletters we scroll through, there’s one every once in a while, that tickles our fancy. We read through it, click its links, share it with our amigos, and recommend they should sign up for it too. They’re the kind of emails you get lost in and willingly go down the rabbit hole and not come out even more confused than before and questioning life choices.

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Retargeting, What’s its Purpose

“We can’t solve problems by using the same kind of thinking we used when we created them.” -Einstein 

 

In an ideal world, every single person that comes in contact with your company would find the product or service they are looking for and follow a straight path to purchase. But the reality is much different. Outside of that minuscule two percent that buys the first time around, most buyer’s paths are not so linear. There are many factors that distract buyers from following a direct path to purchase – phone calls, ends of lunch breaks, putting their phone up or stepping away from their computer to complete life’s million other tasks. The reasons for distraction are literally infinite, but that doesn’t mean you can’t pull them back to complete that purchase.

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Chatbots, How They Can be Useful on Your Site

“Imagine how you would be if you were not connected.” -Created by InspiroBot

Chatbots, they’re everywhere. Sometimes you don’t even realize you’re talking to one. Still, they have their issues, we can defeat them quite easily still by asking out-of-left-field questions or repeating ourselves like a fool. But, that’s not to say they haven’t improved. In fact, they’ve evolved so significantly in the past year thanks to artificial intelligence (AI) and the natural language programs that power them that sometimes they feel human – queue the AI takeover. Though we’re not on that level yet – thank you baby Jesus – chatbots are becoming an ever-present force among business and marketing which is further accelerating their development.

By 2020, more than 85 percent of customer interactions will be handled by a machine or effective virtual assistant and will be the top way for businesses to differentiate themselves.

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Buyer Personas – Creating Your Ideal Customer

Good buyer personas tell human stories of behaviors, situations, thinking, and interactions on the path to accomplishing goals. – Tony Zambito

One of the most surefire ways to create content plans and or promotional campaigns that truly hit home with your audience is by creating a buyer persona. Every inbound marketing resource recommends that you develop buyer personas for your target audience.

So what is a buyer persona?

While the basics of most buyer persona examples will be the same, there are small differences that can make a big impact. A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

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Facebook Advertising: Is it Worth it?

Content is the atomic particle of all digital marketing. – Rebecca Lieb

There are plenty of routes to take when it comes to digital marketing. Choosing the right platform or platforms for your business is exceedingly important because each one has its own benefits while also staying unique among itself. On top of choosing what platforms work best for your business, your digital campaign can be broken down into two distinct categories – your organic campaign and your bought campaign. The aim of both is to get more likes, followers, engagement, and connections. Doing so will eventually lead to actual conversations and eventually, customers.

The difference between the two is slight, but ultimately, important. Your organic efforts will entail the curation and creation of content. This can be in the form of writing blogs, tweeting, linking to breaking news in your industry, or producing videos on your company. Why do this? To drive traffic to your website and expand your reach and brand awareness.

In 2017, Facebook had on average more than two-billion active users. That’s a hell of a lot of people. It continues to be the top social site and continues to be the go-to for digital advertisers. Which is why it makes sense for companies to choose Facebook as their primary platform for their social media presence.

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Build Your Audience – Tailoring Your Brand Message

“Are the blades any good? No, our blades are f**king great.” – Michael Dubin, CEO, Dollar Shave Club

With a simple, but clever and witty marketing techniques, Dollar Shave Club made waves disrupting the traditional way razors were bought and sold. With the launch of its first YouTube video in March of 2012, Dollar Shave Club propelled itself into the limelight to eventually be acquired by Unilever for around a billion dollars.

How did they do it? As Alec Brownstein, Dollar Shave Club’s executive director, stated, they “bit down on a human truth and didn’t let go.” They figured out exactly who their audience is and tailored a message that fed into their audience’s needs. Though there’s quite a broad audience that uses a razor – basically everyone – they focused that audience to the every-day man. The guy who’s straight up, has a witty sense of humor, and doesn’t like to wait around to get what he needs. They catered to every one of those needs and double-downed on them.

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Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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Are Emojis Ok to Use in the Marketing World?

There’s currently a heated discussion going on throughout the marketing world and it’s centered around the emoji. Should brands use them? If brands do use them, when is it acceptable and how often can you use them?

There’s two sides to the debate. Some are adamant about their use, saying it humanizes brands and brings a light-hearted, welcoming tone. The flip side, they’re unprofessional, crude, and can bring mixed meanings to your message.

Emojis are an integral part of digital communication, especially among millennials. I opened my phone and within looking through two text messages I came across an emoji. Recent studies show that 92 percent of the online population uses emojis on a regular basis whether it’s through text message or another form of messaging.

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What Do Avocados & Online Video have in Common?

Online Video

I like things that are indescribable like the taste of an avocado or the smell of a gardenia. – Barbara Streisand 🥑

Did you know that there are hundreds of different variations of avocados; there is the Hass avocado, the Maluma, the Hall, the Rin con, the Tonnage and the Choquette to name a few. They have slightly different properties, are ripe during different parts of the year, and interestingly enough, only a few are sold commercially. It’s not the number of variations that draw people in it’s the benefits to the human body, including the fact that they are easy to digest due to a wide range of nutrients and healthy fats! People love them because of the fact that the body retains the good stuff.

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