One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.
At first, I was completely ignoring this whole net neutrality thing. Because, well they were throwing the phrase out there all the time, I assumed it was a lighter situation. It wasn’t until one day a co-worker of mine was like “I just want to tell you my perspective on this because it’s a huge deal”.
Did you know? Instagram is testing a feature that will allow users to follow hashtags just like they do specific accounts and friends. Users can search industry-related hashtags and follow them to see related top posts and recent stories. There are a lot of reasons why I am particularly excited about this new feature that Instagram is testing. Now I know that these social apps are busting out updates left and right, but this new feature could save a lot of marketers a headache in the future and here’s why.
The Facebook Family of apps is growing! It’s time to open up that App store and check out Facebook’s newest member – Local. Facebook wants to be the only platform you will ever need. The newest application, Local, could be bad news for Trip Advisor, Yelp, the like, and possibly even apps like Ticket Master and Live Nation!
Facebook’s mission has been to make the world more open and connected. Seeing that much of the world’s communication is in the digital realm, this can leave people who are unfamiliar with digital behind. Facebook is going around and teaching communities about how to use Facebook and other digital tools, in efforts to connect the world. Facebook’s Community Boost team plans to visit 30 US cities by the end of 2018.
At SalesForce’s recent Dreamforce Convention, they announced they will be partnering with Google Analytics and combining their data pools. This will allow marketers to have access to stats from both platforms. This is the first time that Google Analytics will be deeply integrated into a CRM system. This allows SalesForce to move into advertising by being able to offer consumers the option to purchase ads based on how users respond to email, SMS, and push notifications.
American’s have mixed emotions about President Trump’s Twitter activity. Some think it’s empowering that Trump has found a platform where he can directly communicate with us in his own words. Others think that it is a disgrace, and by others I mean about 70% of voters, including one ex-Twitter employee. On Thursday, November 2nd a “Rouge”(in Trump’s words) Twitter employee decided that the last thing he would do before leaving Twitter was delete Trump’s Twitter account.
This shouldn’t be too surprising to anyone, but now that the numbers are released we can clearly see the duopoly forming between Facebook and Google. Digital Context Next shared a chart showing the drastic increase in Google and Facebook’s ad share from 2004 to now. In 2017, Google and Facebook own between 60% and 70% of the total US ad share market. Google is the master of paid search and Facebook is the master of display. Together, they are the taking over the digital advertising sphere.
Facebook and Instagram are on the leading edge when it comes to fun and captivating new video features. Boomerang took us by storm, but that’s old news now. Instagram is coming out with an array of new video tools including SuperZoom and “Stop Motion” videos.
Have you ever watched a video or read an article one day, try to find it the next and it’s gone? I have. There is a recent trend of social media giants censoring and deleting content. It makes sense to delete racy and inappropriate materials, but this is not the case. The non-profit conservative educational organization, Prager University is finally doing something about this censorship and has sued Google. YouTube has made it so Prager University’s videos are not seen by certain groups of people due to their conservative stance and they are not going to take it.