When Hoosier Security approached StrataBlue, they were frustrated with the generic, ineffective strategies offered by most marketing agencies. Their leads were expensive, low-quality, and resulted in poor conversion rates. The marketing efforts were targeting the wrong audience, at the wrong times, with the wrong messages, leading to a disconnect with prospective clients. They also lacked a strong presence in the Detroit area, and their online presence was fragmented. Hoosier Security needed a cohesive marketing strategy that accurately reflected their identity and showcased their superior commercial security products. They were looking for an agency that understood the security industry and aligned with their core values.
Determined to deliver real results, StrataBlue first immersed itself in understanding Hoosier Security’s target personas and key differentiators. Next, we conducted a thorough analysis of their marketing activities and online presence. Based on our findings, we recommended enhancing their website’s SEO to improve visibility. After optimizing the website, we focused on refining their paid media strategy through Google Ads. Once optimized, StrataBlue took over the management of their ads and lead generation systems.
“What they’ve accomplished in about three months is FAR AND ABOVE ANY experience we’ve had with any other marketing company out there,” said Armando Perez, President and General Manager of Hoosier Security. With StrataBlue, it’s like having an on-staff marketing officer which we’d never dream of doing at our size.
These guys have earned my business and I consider them my marketing department. It’s taken a couple of months to start seeing results, which is quite good, but we are on our second 50+ camera lead that we would not have attracted without them. They’ve dropped my lead acquisition cost by half and increased our inbound leads by a little more than double.”
