6,333 internal redirects resolved

Technical SEO and Performance Optimization for Celemi

Improvement in Tech Health Score

0 %

Redirects Fixed for Smoother Navigation

Faster Load Times Globally

0 %

Overview

Celemi is a global leader in business learning and performance improvement solutions. Specializing in experiential learning tools, Celemi helps organizations enhance decision-making, improve financial literacy, and drive business performance. Their website, https://celemi.com/, is a critical platform for showcasing their innovative solutions and engaging with clients worldwide.

Celemi approached StrataBlue with the goal of improving their website’s technical SEO and overall performance. The site faced several technical challenges that were impacting user experience, search engine rankings, and site speed.

Outcome

Improvement in Tech Health Score

0 %

Redirects Fixed for Smoother Navigation

Faster Load Times Globally

0 %

Enhanced User Experience and SEO Performance

The Challenge

When StrataBlue began working with Celemi, the website had several critical issues:

Low Technical Health Score: The site had a technical health score of 74, indicating significant room for improvement.
Redirect Issues: Thousands of internal redirects were causing navigation inefficiencies and negatively impacting SEO.
Poor Page Accessibility: Over 700 pages required more than three clicks to access, leading to a suboptimal user experience.
Performance Bottlenecks: Slow page load times due to inefficient caching and unoptimized content delivery.

These issues were hindering Celemi’s ability to effectively engage with their audience and achieve their digital marketing goals.

The Solution

StrataBlue implemented a comprehensive strategy to address Celemi’s technical and performance challenges. Our approach included:

1. Technical SEO Improvements

Redirect Fixes: Resolved 6,333 internal redirects, including 5,782 from headers, 385 from footers, and 166 from content.
Page Optimization: Streamlined navigation by optimizing 736 pages that required more than three clicks to access.
Additional Fixes: Addressed issues such as duplicate content, broken links, mixed content, and invalid structured data.

2. Performance Enhancements

Caching Optimization: Cleared and optimized cache settings on WPEngine and WP Rocket to improve page load times.
CDN Edge Caching: Activated CDN Edge Caching on WPEngine, significantly enhancing content delivery speed.
Object Caching: Enabled object caching to optimize both back-end and front-end performance, resulting in faster load times globally.

3. Ongoing Support

Outstanding Issues: Identified and escalated a plugin-related issue affecting 1,766 URLs with permanent redirects, 652 pages requiring more than three clicks, and 335 pages without H1 headings. This issue is being addressed in collaboration with the plugin developer.

Conclusion

StrataBlue’s partnership with Celemi demonstrates our ability to deliver tailored technical SEO and performance optimization solutions that drive real, measurable results. By addressing critical issues and implementing advanced caching strategies, we helped Celemi achieve a faster, more efficient, and user-friendly website.

At StrataBlue, we specialize in helping businesses like Celemi overcome technical challenges and unlock their full digital potential. Contact us today to learn how we can help your organization achieve similar success.

6,333 internal redirects resolved

Overview

Outcome

Improvement in Tech Health Score

Redirects Fixed for Smoother Navigation

Faster Load Times Globally

Enhanced User Experience and SEO Performance

The Challenge

The Solution

Conclusion

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