Leveraging Instagram to Boost Your B2B Brand

Leverage Instagram for B2B

Consider: 600 million monthly users, 300 million daily users, and 1.5 businesses worldwide. What do all these numbers reference? Instagram. In 2016. Instagram was used by 48.8% of brands – a number that is expected to rise to 70.7% by 2017.

Selfies, food images, and more flood Instagram news feeds daily. In this Millennial-driven world, Instagram would lend itself more to B2C brands, wouldn’t it? You’re not wrong, it does. According to Instagram, some of the industries that have found early success using its ads include “e-commerce, travel, entertainment, and retail.” But does that mean that B2B businesses can’t leverage Instagram? Absolutely not!

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Are You Using These 5 ABM Metrics?

Do you ever wonder if your business-to-business (B2B) marketing strategies are working? At some point, most marketers run into the question of how to measure their results. It’s crucial to gain insight into the effectiveness of your marketing strategies, or you risk wasting precious time by repeating unsuccessful tactics. You may even lose clients.

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