By 2017, the US DIY (do-it-yourselfer) market is expected to balloon to a whopping $40.7 billion annually. So if you happen to have a product that lands in that market, your industry is on an uphill climb. All that means, however, is your market will only become more competitive and more segmented.
So what are the best target demographics for the DIY shopper? To start, let’s look at the home life of your regular DIYer. Using some of the many tools available we can come up with a buyer persona. This build out would clearly change depending on the product, but for the sake of argument, let’s pretend you’re searching for someone wanting to renovate a kitchen or another room in their house.