It seems like such a simple thing, but there are a plethora of people in the world that just plain hate grammar. The rules are ridiculous, they say—outdated, contradictory and confusing. I’m not going to argue. English is a language based on stealing words from other languages and sort of shoving them into the vocabulary like stacking one more chair onto a crowded moving truck.
I studied English in college. I went as high as you can possibly go in terms of diagramming sentences. I helped other people with their papers. I was the editor of the paper. Let me tell you, some people will think you’re a wizard if you’re good with grammar.
But why do we care? This is a whole new world (cue Aladdin song)—full of Twittering and internet short-hand. Who would worry about proper grammar? Well, your clients, for starters. Even if they are super high-tech masters of the internet (and they’re probably not), they’re going to want their copy (read: content) to look good. That involves proper word use, punctuation and sentence structure. Webpage design and blogging should be where you really try to shine. Make sure you know the difference between “its” and “it’s” (Just in case you were curious: “its” is possessive, while “it’s” is short for “it is”). “Then” and “than” should be monitored closely. “Further” and “farther” are also important, although used less frequently. And of course, there’s the deadly “there,” “their” and “they’re” (location, possession and contraction, respectively).
None of this is magic, by the way. Doing a Google search will solve most problems. The site Grammar Book is great for your basic needs. For those in a hurry, start following @quickdirtytips or @GrammarMonkeys on Twitter. Subscribe to a blog like Grammar Gang. So instead of just fixing problems as they come, you can start learning something every day. That is probably the most useful advice I can give you, by the way: learn, don’t fix. If you learn the rules, you don’t have to worry so much about fixing anything.
Speaking of fixing things, if people hate anything more than grammar, it’s proofreading. I cannot tell you the amount of things I’ve proofread before (legally, I shouldn’t even mention some of them). People think that only full-on grammar wizards can proofread anything. That’s completely untrue. The key to proofreading is a fresh perspective. After you complete your first draft of anything, take a walk. Get a drink. Go to the bathroom. Come back with new eyes. Another trick—if you’re handcuffed to a desk or something—is to read your draft BACKWARDS. What you’re trying to do is trick your brain into thinking it is reading something completely new. Why? Because if you don’t, that lazy, traitorous brain of yours will fill in all the gaps for you, making you skip the mistakes that are actually there.
So, you’ve fixed your mistakes. You Googled how to spell “conscience” correctly (that one is for how you feel morally, not whether you’re still awake while trying to read this). You’ve walked away from the draft, and come back to it to find even more mistakes. You’ve cursed my name a few times. Now you’re ready to post or print it, right? Wrong. Now it’s time to hand it over to someone else. Someone else can be as easy as the guy in your office that is actually a full-on grammar wizard (thank you, thank you), your superior, a friendly English teacher on Facebook, or an actual, honest to goodness proofreader that might want money for their services. Always think about your content before paying anyone. How important is the piece you’re writing? How many people are going to see it, and for how long? Who are they—people on Twitter or your boss’s boss? These are important considerations when handing out money to someone.
Conclusions? Grammar is very important when you are creating copy for websites and blogs—things people are going to be staring at a lot. It’s better to learn about grammar than to just try to fix mistakes on the spot. Remember to always proofread your own drafts—after a break, of course. And after you’ve looked at it once (or twice, or three times…), give your work to someone else to look at. If you follow these steps, I promise other people will start thinking you have magical powers. In my next blog, I’ll be talking about etiquette and yes, grammar, when using social media like Twitter and Instagram.