4 Ways To Utilize March Madness In Your Social Media Campaigns

The madness of this year’s NCAA Division I Men’s Basketball has been great so far! Have you found a way to utilize one of the biggest events in our nation into your digital media campaign? If not- you’re in luck! I’ve compiled a list of 4 ways you can utilize March Madness to help boost engagement with your brand on social media.

Why March Madness?

Contrary to what you might think, online searches for March Madness start as early as January and last all throughout April. This is because before the tournament starts, fans are constantly checking online to see which teams will make it into the Big Dance and those searches will increase with Selection Sunday. Obviously throughout the tournament people will be searching for scores, live action and where they can find the game. Once the final game is over, the interest dwindles down as people switch to searching about freshman recruiting and the NBA draft. Fans will also be flocking to their social media feeds and search engines every time a big upset or game changer happens; all the way from the time of tip-off to the final buzzer. With this large of a captive audience it’s almost a no brainer to integrate some type of March Madness content into your digital media campaigns. The NCAA Tournament will be dominating social media feeds, televisions and everyday conversations.

What Can You Do?

Not sure how to include March Madness in your brand’s editorial calendar? Here are a few ideas:

1. Contest

Contests are the #1 way to increase engagement and collect information from your audience. Lucky enough to score a pair of tickets to the big game? Create a ticket giveaway where you ask people to follow your brand and give their email addresses. Don’t have tickets to give away? One of the most common contests during March Madness are bracket challenges. Ask customers to fill out their best tournament predictions and pick a winner who has the most correct bracket!

Crown Liquors is giving away 2 tickets to the final game through a Facebook contest.

Crown Liquors is giving away 2 tickets to the final game through a Facebook contest.


2. Hometown Hero

Give the local teams who made it to the Big Dance a shoutout on all your digital media platforms. Be sure to tag the team and student section in all posts to increase engagement. Follow the team throughout the tournament and post live updates on your social media platforms. This will give you major brownie points in community management.

Hopcat restaurant and bar in Broad Ripple shows love to the Butler basketball team.

Hopcat restaurant and bar in Broad Ripple shows love to the Butler basketball team.


3. #MarchMadness

One of the simplest ways to engage with those talking about the NCAA Tournament is to use the appropriate hashtag on all social media platforms including but not limited to Twitter, Instagram and Facebook. Here are a few of the most popular ones:

#MarchMadness
#NCAA
#bracketology
#BigDance
#FinalFour
#Sweet16

Current trending topics and hashtags.

Current trending topics and hashtags.


These are just some of the most popular hashtags, but if you are looking to be a little more creative, check these out or even try to come up with your own hashtag that relates to your brand.

4. Special Offers & Deals

During the tournament get more people in the door with special offers and deals that you announce on social media. How about free appetizers when your team wins? People love to go out and watch the game with friends, so if your brand is one of those places people can watch the game at be sure you are attracting them on social media. You can also offer social media specific deals throughout the tournament to increase sales and engagement.

Scotty's Brewhouse sent out an email offering $5 growler fills when a #1-#4 loses.

Scotty’s Brewhouse sent out an email offering $5 growler fills when a #1-#4 loses.


Incorporating March Madness can help increase engagement for almost any brand or business. The best part is figuring out all the creative ways you can make the event coincide with your brand. I’m lucky enough to live where the Final 4 takes place, so I am certainly excited to see how brands engage on social media during the Big Dance!

Need help advertising your brand during March Madness? Contact us today!

Crowdsourcing Content: A Win-Win Situation

Content is a hot topic lately, with everyone scrambling to find it, put it out and increase their SEO efforts by doing so. In order to keep up with the content demand, have you considered crowdsourcing?

Crowdsourcing content works in favor of both the company and the consumer. Consumers want to play a bigger role in the brands that they support, and consumer-produced content is highly cost-effective for brands. Content marketing is 63% less expensive than traditional marketing according to Demand Metric, and three times better at generating leads. Through crowdsourcing your content, you can increase your value and raise consumer confidence in your brand.

For example, take sites like Yelp and Urbanspoon, which run solely on reviews posted by consumers. Studies have shown that content produced by consumers seems to make more of an impact on other consumers. Why? Well think of it this way: would you trust the opinion of a blog writer hired by the brand or an everyday average person that has used the product/service? People want to hear the opinions of their friends or actual users.

Keys to Crowdsourcing 

Hiring staff to write content can become costly, but having your consumers write your content for you isn’t. On average, how long does it take for you to write a blog post? Not just your musings of the day, but a well-researched, thought-out and documented blog? Think of that time in term of dollar signs and how much you could save by having your customers do the work.

  • Offer an incentive. Have your customers submit to a contest by entering a funny photo or video of them using your product/service. The prize should be related to your business or perhaps even a new product you have to offer, but it has to be worth entering to win. You can then use the submissions as content on your social media pages or website. This will not only give you content to choose from, but will also create a social buzz around your brand.
  • Give recognition. People love to be recognized and appreciated, especially when they become a loyal customer for a brand. While on Twitter, retweet your brand advocates and engage in conversation with them. When you have a new product or service launching, let those same brand advocates be the first to try it out…and let them write about it! Use pictures, blogs, videos or any other content your brand advocates create to showcase your new products/services and give full credit to them for the reviews.
  • Encourage engagement. While you can crowdsource as much content as possible, you’ll still need to keep up a regular blog schedule. In order to keep crowdsourcing, inspire your readers to leave comments. Comments will not only boost your SEO with Google, but they can be a great source of feedback from consumers. Give your point of view and ask open-ended questions towards the end.  Once your readers start to comment on your blog, make sure to follow up with every comment and even ask more questions. If appropriate, repurpose comments as quotes you can use on social media or your website.

If you need help with your content marketing strategy, contact us for help. Have you used crowdsourced content for your website? How did you get your readers to participate?