4 Tips for Creating a Successful Instagram Marketing Strategy

Using Instagram is more than just posting photos via the mobile app and adding cool filters. If you wish to build your brand’s digital presence using the social media platform, you better be thinking strategically. Follow these tips to ensure you have a successful Instagram marketing strategy.

1. Find A Clear Goal

What are you looking for by starting an Instagram account? Are you wanting to increase brand awareness? Increase your sales? Or are you looking to explore connecting with a new demographic that you haven’t already reached with other digital media platforms? By first addressing what you wish to accomplish, you can better hone in on exactly what to post and your voice will be better heard.

2. Be Consistent

Many brands fall into the trap of not regularly posting. As an Instagram user this is definitely a red-flag to unfollow. Most users are looking to follow accounts who post at least two times a day with relevant and engaging content. Don’t fall victim to the inconsistent posting patterns that a lot of brands do.

3. Balance

Balance is key to creating an Instagram campaign that is engaging and also informational. People who use Instagram are interested in viewing photos that are aesthetically pleasing and shareable. All too often I see brands solely promoting their products rather than trying to tell a story.

Instagram marketing using hashtags.

Lilly Pulitzer used the branded hashtag #lillyfortarget to promote their collaboration line.

Instagram is meant to be a more informal social platform where it’s okay to be personable,human, and even funny. Your profile should include a well-represented mix of fun and business related content. Try these examples:

  • Create how-to videos of certain products you sell
  • Spotlight employees
  • Repost fans photos using a Repost app
  • Find creative ways to display your products on Instagram
  • Participate in iconic hashtag says throughout the week: #ManCrushMonday, #WomenCrushWednesday, #ThrowbackThrusday and #SelfieSunday

4. Branded Hashtag

A branded hashtag is perfect for giving your brand a presence on Instagram. Although it might take some time before your hashtag takes off, don’t ;et this stop you from creating one. Once your account gains more popularity, a branded hashtag will help you connect and engage with followers.

In the end, Instagram isn’t a tool to drive traffic to your website. It’s really hard to do. In fact, Instgram only allows one hyperlinked address and that’s on the profile page of an account. Rather, brands should use it to build an audience using interesting, fun, and entertaining images than are worth sharing.

Need help kick-starting your Instagram marketing and brand strategy? Let us offer our expertise. Click below to contact us today to get the conversation started.

Need help with an Instagram marketing strategy? Contact StrataBlue today!

Invisible Marketing is Smart Marketing

What makes an effective marketing strategy? In my opinion, one of the most effective marketing strategies being implemented right now is being done by a company called GoPro. If you’re not familiar with the brand, GoPro makes “video cameras that turn ordinary people into stars of their own self-shot action movies.”

If you’ve seen a GoPro advertisement, you probably didn’t even realize you were watching a commercial. Their marketing strategy as a company is not considered traditional marketing. They are great at building brand loyalty by utilizing user-generated content for their marketing. Head over to their Facebook page and you will notice how they showcase their customers by hosting a video and photo of the day. They have conquered crowdsourcing for content! With at least one GoPro video being tagged, titled and uploaded to YouTube every minute, GoPro will remain the king for quite some time.

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Take a little break from your day and watch this 14 minute video about “The Lion Whisperer.” Around the 40 second mark, you will realize just how great of a marketing piece this is for GoPro! No other camera would be able to get a shot like that.

On Instagram, GoPro has uploaded a mere 747 videos but has amassed a following of over 1.5 million followers. When you search the hashtag #GoPro, there are almost 2 million hits. Their YouTube channel has 1.5 million subscribers with over 14 million views.

How can you learn from GoPro’s success to market your company?

Stand behind your product and customers – Regardless of what your business does, you can highlight success stories by showing people using your product/service to their benefit. Highlight that content on your social media channels.

Grow your customer base – GoPro was created to capture surfers in action but now parents are using their camera to film their children in everyday situations. This video shows off a child’s first experience with snow. Even GoPro’s Super Bowl commercial last year was geared towards parents in the clever yet simple ad:

GoPro: Dubstep Baby – Super Bowl Commercial 2013 from GoPro on Vimeo.

Content is KING – The way they highlight a video and photo each day guarantees fresh content all the time, and their fans are constantly coming back to GoPro’s social media platforms to share their statuses. Think of ways people can use your product without thinking they are using your product. Have you seen Inception?

What are other companies do you know that have an almost invisible marketing strategy? Are you already a GoPro fan, and if so, what is your favorite video? Tweet at me or leave a comment below!