CIS excelled at offering high-quality products and customer service to healthcare providers. However, their branding and website did not portray the qualities that set them apart. A desire to grow required a more sophisticated and refined brand image. As a B2B provider, they knew they needed help setting themselves apart from their competitors, and their brand and website needed upgrades, so they chose to team up with StrataBlue.
Refurbished Respiratory Equipment You Can Rely On
CIS buys, sells and repairs respiratory equipment for home healthcare providers across the U.S. Since 2016, they have been offering a comprehensive line of high-quality, refurbished products to home healthcare providers. Their core mission is to provide quality respiratory equipment, exceptional customer service, and to aid home healthcare providers with cost-savings by reducing the cost of respiratory products through improving their inventory management, while also providing the option of selling equipment back to CIS.
While CIS thrived upon the quality products and customer service they provided to healthcare facilities, their current brand and website weren’t demonstrating their expertise or providing a seamless, online customer experience. As a B2B business, they needed an expert to help them navigate the marketing waters. They needed a partner that approached their marketing from a lifecycle management and growth perspective, as well as an agency that could make the first stride from their initial needs into the digital and lead generation space. CIS came to StrataBlue seeking ways to differentiate themselves from their competitors with cohesive messaging and branding that rang true to their company values and core mission.
After discovery sessions and research, StrataBlue compiled an overall branding and website strategy that provided solutions resulting in cohesive branding and messaging, a more navigable and consumer-friendly website, and an overall look and design to both social platforms and website that reflected CIS’s company personality.
238 South Meridian St. | STE 201Indianapolis, IN | 46225
Phone: 317.207.0195Email: [email protected]