Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.
We all know that location matters when ad targeting. Interests matter. These things we believe to be self evident. But what about targeting ads by age, or gender or even race or ethnicity? There are times where it can help a campaign, but there are also times where making assumptions about a certain demographic can put roadblocks in your path toward better engagement and better conversions.