The Complete Guide To Facebook Ad Targeting

Facebook Ad Targeting
When it comes to advertising on Facebook, not targeting your ads correctly can make or break your ROI. You can target Facebook users by:

  • Location
  • Age
  • Gender
  • Language
  • Connections
  • Interests
  • Behaviors
  • Demographics
  • Custom audiences


And inside each one of these categories, are so many options it may make your head spin! Which is why we created this handy dandy (yet super long) Facebook Ad Targeting Guide. We’ve done the legwork for you and broke down each of the detailed targeting categories – interests, behaviors, demographics, custom audiences.

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3 Profitable Audiences For 3 Different Industries

The other day I was in a group Messenger chat with some college buddies talking about some of the TV shows we grew up with and how awful/awesome they were (Street Sharks anyone?).  Well anyway, The Mighty Morphing Power Rangers came up, and a few of us started talking about the new Clash Royal/Mortal Kombat style app they made as an ad for the movie reboot. What is great is that this was around the same time I was doing some industry research for auto group client. Not long after I typed the words power rangers (literally it was a screen refresh) I was served the following ad.

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