When it comes to advertising on Facebook, not targeting your ads correctly can make or break your ROI. You can target Facebook users by:
- Custom audiences
And inside each one of these categories, are so many options it may make your head spin! Which is why we created this handy dandy (yet super long) Facebook Ad Targeting Guide. We’ve done the legwork for you and broke down each of the detailed targeting categories – interests, behaviors, demographics, custom audiences.