The New Normal: How Messaging is Moving Business

For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we choose. Messaging and messaging apps have been on a meteoric rise in the last few years.

By the end of 2018, nearly 78 percent of the world’s smartphone users will use a messaging app – whether it’s Facebook Messenger, WhatsApp, Viber – to host their conversations. By 2021, it’s predicted that the user base for mobile messaging apps will rise by another 23 percent.

Read More

Private Messaging Apps Trending in 2014 Internet Report

In her recent 2014 Internet Trends Report at this year’s Code Conference, Mary Meeker revealed a growth of +81% in mobile data traffic since 2013. Not only are users using mobile to access websites more frequently, they are also increasingly using private messaging apps to communicate with friends and family. In the past few years, let alone days and weeks, the popularity of private messaging apps has steadily increased, especially within Facebook.

  • February 2014: Facebook made headlines for a $19 billion acquisition of the private messaging service, WhatsApp. Within four years of WhatsApp’s launch, it had 419 million monthly active users.
  • April 2014: Facebook announced it was removing its instant messaging service on mobile to help the user experience. If mobile users want to continue receiving messages, they are now required to download Facebook’s separate Messenger app.
  • June 2014: Just last week, Zuckerberg’s empire hired David Marcus, the former president of eBay’s PayPal, to expand on messaging products within the company.

Facebook isn’t the only contender in the private messaging sphere. Asian countries with strict Internet censorship laws outside of the US have also been using private messaging apps to communicate. The image below is from Meeker’s report that highlights six of the top apps for personal messaging, including text, images and videos in 2013. Top 6 Private Messaging Apps Meeker summarizes that users are posting more frequently with smaller groups of friends on private messaging apps versus posting fewer messages to bigger audiences. Shift to Private Messaging Apps Given the recent statistics revealed in the 2014 Internet Trends report, will your business consider allocating a part of your marketing efforts to use SnapChat and WhatsApp to target smaller groups of customers?

Facebook Home for Android Users

Facebook Home

This week, through rumors of a Facebook phone, we were introduced to Facebook Home. Facebook’s CEO Mark Zuckerberg made the announcement using the phrase “people first,” meaning that your friends are front and center on your mobile device instead of the apps. Zuckerberg tells us that we can now keep up with what our friends are doing and easily communicate with them using Facebook Home, personalizing your home screen and making it as if Facebook Home was the phone system and not a third party app.

Want to learn more about this new development in the world of Android devices?