Must-Have Instagram Tools for Marketing Your Brand

Instagram offers a plethora of features including photo filters and editing tools, but sometimes they just aren’t enough to run a creative and attention-grabbing Instagram marketing campaign. The Apple App Store and Android App Store are full of add-on tools to enhance your Instagram audience’s experience. Below I have complied a list of 5 must-have Instagram tools to consider using for your marketing campaigns.


If you ever get the feeling Instagram’s filters just aren’t working for your photo, then it’s time to download AfterLight. I use the AfterLight App on a daily basis, not only for my clients, but also for my own personal Instagram use. The app’s main features include: 59 filters, 66 textures (light leaks, instant film frame, and dusty overlay), cropping and editing tools, and frames. With AfterLight, you can explore 59+ other filters in addition to Instagram’s 20. The additional features are especially useful when posting food and landscape photos, where, for example, sometimes the original filters can give your food a less than appetizing appeal. With AfterLight, your food will look delicious on Instagram.

Instagram Afterlight App

Frame tool on Afterlight.

Instagram Afterlight App 2

Light leak tool on Afterlight.

Instagram Afterlight App 3

Instant film feature.

Instant film feature.


The InstaSize app is the solution for all those awkward auto-crop jobs that Instagram makes. In case you didn’t know, Instagram crops your photos into a 640 pixel by 640 pixel square photo. So what about your panoramic and rectangle photos? The InstaSizea app allows you to create Instagram images that fully display your content. You also have the option to choose the color of your background and add filters and text. Instasize is a must-have download for those looking to explore different depths of their photos while avoiding poor cropping.

InstaSize Instagram App 1

Add a border to your rectangle photo to avoid auto-cropping.

InstaSize 2

Panoramic photo with borders using InstaSize



Giving credit to an original author-photographer becomes easier with the Repost app. In just three simple steps, you are able to successfully re-post an Instagram to your followers. The Repost tool includes the original caption of the photo and also creates a banner with the original Instagrammer’s username and profile photo. Just follow these three easy steps to repost. There are a ton of repost apps out there, but I find this one by Red Cactus LLC to be easier to use compared to others.

Instagram Report App 1

Step 1: Select photo to Repost.

Instagram Report App 2

Step 2: Pick the position of your Repost watermark.

Instagram Report App 3

Step 3: Upload your Repost and then post to your page.

Pic Stitch

Pic Stitch was made for creating photos collages to be shared on Instagram. The free app offers up to 232 different collage frames in 15 different photo aspect ratios. You also have the ability to customize the collage borders with different colors and line sizes. Use Pic Stitch to create unique collages and to avoid the dreaded “multiple posts in one day” faux pas.


Create a collage of photos using Pic Stitch.


When using Instagram to market your business, it can be very powerful to enhance your photos with text captions. The Over App helps you add text and artwork to your Instagram photos. This app was designed with the creative Instagrammer in mind and offers 30+ fonts and artwork graphics to amp up the creative element of your posts.

Instagram Over App

The Over App allows you to add text and artwork to Instagram photos.

Using different apps to enhance your Instagram photos is absolutely key to executing a creative campaign for your business or brand. Like I have mentioned before, Instagram is all about visual appeal. These tools are essential to standing out among competition and getting your photos noticed.

What are some apps you use to edit and enrich your Instagram photos? More Than Meets the Eye is a fantastic, free tool to use to shorten long URLs. This comes in handy on platforms like Twitter where space is extremely limited. Unfortunately, this is where some people stop using This tool offers many valuable resources other than link shortening that can help with your marketing.

  • One of the most useful ways to use is for tracking of shortened links. You’ll notice each link you shorten is represented in a “bitmark” on your profile. Clicking on View Stats is where you’ll be able to see real-time data. You can then see how well your link has been performing.


  • You can add “+” sign at the end of any bitmark to see stats on that link. This is a great way to keep tabs on your competition! You can check to see how well their links are doing, as long as they are using You’ll be able to see how many clicks they are getting, as well as the number of shares, retweets and conversations surrounding the link. If they have wildly successful marketing campaigns, you will be able to tailor your next one. Keep in mind that even if it worked for them, it doesn’t mean it will work for your company.
  • has an iPhone app that will give you stats on the go and the ability to shorten links straight from your iPhone. This is a great tool to use when meeting a client and needing to show them real-time data!
  • With’s Chrome extension, you have the ability save and shorten a web page with one click. You also have the ability to share on Twitter, Facebook or an email. You can even preview how your message will look.
  • You can bundle links together and save for quick access. If you have multiple clients, you can save each one of these bundles by their title for quick access and no confusion on where the links go to.
  • does also have a pro version which starts at $995 a month, so it’s more tailored toward large corporations and marketing agencies. With this upgrade you have the ability to create custom branded domains and keywords. For instance, ESPN’s branded domain is and Pepsi’s is This is great for keeping your brand in people’s minds throughout the marketing phases.create-a-customized-link-with-bitly


As you can see, is a fantastic tool with resources that can really benefit your marketing campaigns. Have you used and its real time stats to run or alter a campaign? I would love to hear about it in the comments below.