StrataBlue Employee Spotlight featuring Tyler Moore (and Bron!)

Meet Tyler Moore, StrataBlue’s newest sales and biz dev manager, and learn what he brings to our company. (And despite his digitized appearance in the header graphic above, he really is a human being. You can meet him in the flesh on LinkedIn.)

 

What is your title at StrataBlue and how long have you been with the company?

I’m the Business Development Manager at StrataBlue, and I’ve been with the company for four months.

 

 

What are your day-to-day duties at StrataBlue?

  • Build market position by locating, developing, defining, negotiating, and closing business relationships.
  • Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
  • Propose potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
  • Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners’ needs and goals.
  • Close new business deals by establishing requirements; developing and negotiating contracts; integrating contract requirements.

 

Why are you excited to work at StrataBlue?

Our company is one of the top digital marketing firms in town, if not THE best, but our story hasn’t been told. StrataBlue has been flying under the radar, and I am looking forward to changing that. We will have a new website rolling out in 2015, and a handful of amazing case studies that offer a deep dive into our clients, their needs and what we did to accomplish their goals.

 

 

How do you convince a prospective client that social media marketing is right for them?Right for them?!?! It’s right for everyone! It’s hard to find a prospect that isn’t using social media marketing, but it is very easy to find someone who isn’t using it to its full capability. With that said, if your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call me right now! I inform our prospective clients on how we can amplify what they are already doing to reach a much larger and more targeted audience, while helping them deliver more powerful content.

 


What do you enjoy doing in your free time?

I would say I am pretty fortunate to have a tight knit group of friends that get together, every chance we get, for different sporting events, concerts, and beer festivals. If you have seen the TV show Friends, that would come close to summing up our group. I am also a coach for Elliott Quarterback Academy, which is a football skills camp that takes place on most weekends throughout the winter, and if it’s warm, I will be on the golf course.

 

 

Enough about you. Tell us about Bron!

Bron is the man! Bron is my English bulldog who is just over 4 months old, and he was actually named after LeBron James. I grew up attending Butler Basketball Camp as a kid and grew to love the breed, and also have grown into a LeBron fan, so it seemed like a perfect fit. Bron now has his own Instagram account at @bronthebully, which I have a lot of fun with. I guess if you want to know more about Bron, then you should go follow him!

Well, you heard it straight from Tyler above:

If your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call [him] right now! 317-207-0195

 

And then go follow Bron on Instagram. 😉

CRM and the Cloud Platform – A Match Made in Heaven

The concept of “heaven” has been debated by countless philosophers throughout history and there are various theories on size, temperature and location. While there is some debate on the specifics, most people agree that heaven is where various personalities and types can co-exist in complete peace. Until now, that concept was a bit hard to swallow.

Heaven is a place on Earth? The story is an old one: sales and marketing often butt heads. Sales doesn’t see the point of marketing campaigns and blames marketing for lack of leads. Marketing blames the sales department for not properly implementing marketing strategies or driving the campaign in the correct direction. However, all this strife can be avoided with cloud-based customer relationship management (CRM) software.

The CRM: Customer relationship management systems are nothing new. As far back as the 1980’s, database management systems were tracking customer behavior to send out personalized communication for better sales. This software continued to mature, but it didn’t really take a large step forward until companies like Salesforce and Microsoft Dynamics began to create CRM that integrated customer data with other software like Outlook. However, the best was yet to come.

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The Cloud: The cloud platform is quite powerful and Software as a Service (SaaS) has only shown the greater potential of working straight out of the cloud. Applications like Outlook and Office are available on the web as a scalable application that can be accessed anywhere. Since the products don’t technically exist on computers, there is no need to upgrade the software. Suddenly organizations aren’t investing fortunes on software. The cloud offers fast, cheap freedom to large organizations and SMBs as well.

The Connection: Cloud-based CRM has been available in some form since 2007, but recent improvements to cloud platforms have completely changed the game. Suddenly SaaS allows access to customer data 24/7 from virtually any mobile device. That means that CRM can be used by small and medium sized businesses (SMBs) as well as giant companies with smart phones. Smart Point of Sale (POS) systems allow every sale to be monitored and stored in the cloud. Social Media and Big Data work together so that customers’ personal data is more readily available, making customer touch-points that much easier to track. Now the sales department is receiving reliable leads and truly customized customer information. The marketing department can easily trace the success rate of their campaigns because of tracked sales and touch-point interactions.

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The Future: CRM is growing and it’s only going to get bigger. In 2012, CRM grew by 12.5%. Gartner predicts $36 billion will be spent on the industry by 2017. Companies have taken notice and they continue to expand into the market. In fact, IBM is spending $1.2 billion this year to expand its cloud network. Everyone is banking on cloud-based CRM. Can your organization really afford to ignore that?

The easy part is accepting the cloud-based CRM. Now comes the hard part—how do you find the right CRM software and begin to make all that data work for you? Well, that’s where we come in. If you want more information on cloud-based CRM, please contact us for more information.

Getting Personal Through Social Media

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Social media is an extremely powerful tool for any business. Is this news to anyone? It shouldn’t be!

Any business can take advantage of these effective platforms, but it has to be done correctly to reap the benefits. Many businesses look at social media as another sales avenue, but that strategy is all wrong. Yes, it is a sales tool, but not for direct sales. Instead, think of it as the first step towards a sale by marketing great content across multiple online channels to potential customers! You don’t want to estrange current and potential customers by using social media improperly. By always keeping your voice and message authentic throughout your social media marketing plan, you can draw in fans and slowly guide them towards a sale.

The most important word in Social Media Marketing is social! Social doesn’t mean logging into Facebook and promoting your business or daily lunch specials every day. Being social means engaging with your fans on the social media platforms you choose to be on for your business. So how can you engage?

  • Listen. Whether the comments you’re receiving are positive or negative, listen to what your customers are telling you and take it as free market research and feedback on your products/services. Let them know that you hear what they’re saying and you’re going to take it into consideration. This lets your customers know that they do have a voice and opinion that matters to you.
  • Poll your audience. Ask them questions and use them as a test group for new products, services or launches.
  • Tell stories. Storytelling has been around for thousands of years and can quickly captivate your audience. Share stories that are touching, that people can connect with or that have a humorous ending.
  • Hold a contest. Contests are great ways to bring in new fans, engage your current customers and create excitement! Pick a relevant prize, make the contest easy to enter and then spread it throughout your social media platforms to expand your reach. Don’t forget that after a contest, you need to keep your fans engaged.
  • Customer Service. Social media is a great tool to give excellent, real-time customer service. Answer questions from potential customers about your business, solve problems as soon as they happen to flip an angry customer to a raving fan, announce events and thank people for choosing your brand.

When you connect with individuals on a personal level, they feel like less of a customer and more of a friend. I’m not saying don’t ever talk about your business or specials, but spread these posts out between other engaging content such as community events or industry news. Creating a sense of community will go a long way with your online audience.

Building trust and personal relationships with your audience is what social media is all about. By steering away from being a direct sales channel and towards humanizing your brand, you’ll see the rewards. Authenticity and engagement will take you a long way!