Amazon has added yet another feature to its services, Prime Reload. Available to Amazon Prime members, it is encouraging you to pay through your checking accounts by offering an incentive. If members fund their Amazon balances with their debit card they are eligible to get back 2% of their purchases.
In a previous blog I talked about Jay Baer’s unique content strategy approach in his book YOUtility. Jay’s main theme in YOUtility is that content can be amazing or it can be useful. Having amazing content is difficult, while having useful content is more obtainable and engaging. I won’t argue that part of your social media strategy should be having useful tips and tricks for your audience. I will say that having amazing content is not only possible, but also quite valuable. I believe that graphics, promotions and special events can be amazing if a content producer is willing to try.
Is your content strategy strong or a little soupy?
Graphics can be the bane of your existence when you’re coming up with an amazing content strategy. After all, graphics are time consuming and expensive. If you’re getting them out-sourced, that money is coming out of someone’s pocket. If you’re trying to do them in-house or on your own, a lot of time and energy will be spent on trying to find or create the right visual—perhaps without the skills needed for the task in the first place.
Promotions can be quiet troubling for content strategy. Jaded content producers will roll their eyes and try to repeat the same tired tweet or email newsletter about a new product. Uninspired social media strategies will involve repetitive contests because they tend to work, despite creating diminishing returns as followers get sick of the same old Facebook app.
Special events can be incredibly fun in social media strategy. They’re easy to talk about, fun to plan for and most followers are going to be interested by default. This built-in interest can be a curse for content producers, though. Easiness breeds stagnation, and even the best special events can lose attendance without diligence.
In case you didn’t notice, communication is the central theme here. Know your brand inside and out, and if you work with clients, then mine as much data as possible from them or your content strategy won’t be amazing.
Do you have any special tips for creating amazing content? Let us know in the comments below!
When you hear the words “tech startup” or “startup” in general, what comes to mind?
Most people think of money, cool office spaces or the next revolutionary app. Startup companies are an essential part of our economic growth and with millions of Americans out of the workforce we need these startups to keep thriving. If they hit it big, these companies can add hundreds to thousands of new jobs around the country. Another important aspect of tech startups is that they can drastically improve our lives or the way we look at things. Take for instance, Leap Motion, which developed a controller that senses how you move your hands and lets you use the computer in an innovative way.
What’s wrong with this is that for every one successful startup there are three that fail. 75% of all startups fail while 90% of all products fail. Startups don’t happen overnight; they take a lot of money, sweat and employees who sometimes have to work for future compensation. The problem right now is that people are more hesitant to leave a secure job, even if that job is not satisfying, to go to something new. People who start a company have to rely on family, credit cards, investors and savings to fuel their initial costs, which compounds the stress they already are enduring.
After the financial crisis, venture capitalists and investment banks have been wary of investing with an unproven person or new product or service. That is slowly changing, but it is nowhere near the point we were at before 2007-2008 after being burned by poor performing investments. Currently, the average funding per company is $1.5 million, and not investments are failures. Just take the success stories of companies such as Dropbox, AirBnB and Infogami. Brian Chesky, CEO and founder of AirBnB, knows the story of hard work, rejection and eventual success in forming a startup. But those success stories are few and far between.
Health insurance is another big concern right now. It’s hard for anyone to leave one company that has health insurance for another company that doesn’t. I can guarantee you that most startups do not have health insurance, let alone any other benefits. One thing is for sure: if you are starting your own company, you are going to try to keep your costs low by not providing benefits. This is a problem for business owners now, and also future entrepreneurs, who will start to second guess turning their idea into a business.
Being a founder or employee of a startup is both nerve-wracking and thrilling at the same time. There are many restless all-nighters that come with extreme highs and lows, but these companies are vital for our country on many fronts.
Have you been a part of a startup in any aspect? I would love to hear some of your stories! You can leave a comment below or catch me on Twitter.
Twitter is a great tool for brands’ to use to engage potential customers, but are you using this social media platform to its fullest? Twitter optimization is critical to ensure your tweets are relevant for your audience. Get the word out to a wider audience and make sure that you’re tweets are being seen using some of these quick tips to improve your social media marketing. It’s one thing to use social media, but it’s another thing to do it the right way. What other tips do you have for using Twitter for business?
