Twitter is a great tool for brands’ to use to engage potential customers, but are you using this social media platform to its fullest? Twitter optimization is critical to ensure your tweets are relevant for your audience. Get the word out to a wider audience and make sure that you’re tweets are being seen using some of these quick tips to improve your social media marketing. It’s one thing to use social media, but it’s another thing to do it the right way. What other tips do you have for using Twitter for business?