Influencer Marketing: Why is it Effective

“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.” – Priyanka Dayal

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing.

A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies.

You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front of your target audiences, whether they like it or not.

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Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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Instagram Stories Now Offer Polling & Influencers are On It

Instagram Story Polling

Just to add fuel to the fire, here is another reason why influencers are one of the today’s top means of marketing. They are quick, they are on it, they are early adopters and they are adaptive as f***. They say that when it came to Instagram Stories, Influencers were quicker to adopt polling than brands were. Do you think this would be the case with most technological advances?

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