“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.” – Priyanka Dayal
Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing.
You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front of your target audiences, whether they like it or not.