Learn About Social Media Tools & Tips with Julie Perry

Julie Perry DMIQ Webinar and Indy Smartups Presentation

StrataBlue’s Director of Digital Media Marketing, Julie Perry, has two speaking engagements on social marketing topics next week, both on Tuesday, December 16th. One is live and one is virtual, but the thing they both have in common is that they fall on a very special day for this digital marketing maven: Dec 16th is also her 40th birthday. (Happy birthday, Julie!)

Direct Marketing IQ Teams Up with StrataBlue and Act-On Software to Present Social Media Marketing Tips

If you don’t live in or near Indianapolis, you can join Julie for an online webinar with Direct Marketing IQ — a company associated with Target Market Magazine.

Here’s the scoop:

Direct Marketing IQ Logo - DMIQ

DMIQ Webinar - StrataBlue Act-On - Julie Perry - Paige Musto - Melissa Ward

  • What: Aligning Your Social Media Strategies with Your Other Channels Webinar — part of the Direct Marketing IQ “Brunch and Learn” Series
  • Who: Julie Perry of StrataBlue and Paige Musto, Director of Communications at Act-On Software — a marketing automation software platform. Direct Marketing IQ’s Senior Content Editor, Melissa Ward, will moderate.
  • When: Tuesday, December 16, 2014 at 12:30pm ET/9:30am PT
  • Duration/Cost: 45 minutes/FREE
  • Where: Register now to attend online!
  • What topics will be covered:

As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is not a channel marketers can ignore. But how do you coordinate social strategies with the other channels you market in? Digital marketing expert Julie Perry will answer this question and more.

In this fast-paced webinar over your lunch hour, you’ll learn how to blend social media marketing strategies with your existing outbound and direct marketing campaigns to:

*  Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content.
*  Give your online marketing efforts a boost by amplifying killer content and special offers on LinkedIn.
*  Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists.
*  Grow your email list and increase brand engagement with social media contests.

Following Julie’s presentation, Paige Musto of Act-On will share a 5-minute case study titled “Social Media Strategies to Drive Website Leads.”

Indy Smartups Brings in Douglas Karr, Kevin Mullett and Julie Perry to Create the Ultimate Startup Marketing Toolkit

If you ARE based in the Indianapolis area, you don’t want to miss this month’s Indy Smartups Meeting!

Here’s the scoop:

Indy Smartups Logo

  • What: Creating the Ultimate Startup Marketing Toolkit – December Indy Smartups Meet-up
  • Who: Douglas Karr of DK New Media and Marketing Tech Blog; Kevin Mullet Director of Visibility and Social Media at Cirrus ABS, and Julie Perry of StrataBlue
  • When: Tuesday, December 16, 2014 @ 6:00 PM
  • Duration/Cost: See schedule further below; usually wraps by 8PM/Cost is FREE and beer & food available
  • Where: The Speak Easy: 5255 Winthrop Avenue, Indianapolis, IN (map)
  • What topics will be covered:

All of use tools in our online marketing. Whether its ad platforms, research tools, monitoring systems, email and CRM service providers, or even social networks, the list of marketing tools is evolving all the time. Well, Indy Smartups wants to create the “Ultimate Startup Marketing Toolkit for Smartups,” and to do that, they are bringing in some experts to help lead the group discussion.

Even before that though, registrants for this event are going to fill out a survey at sign in order to add their recommendations. And then, on Tuesday evening, December 16th, Douglas Karr, who runs the Marketing Tech Blog and is the king of all things relating to marketing tools, will lead a discussion with Julie Perry and Kevin Mullett, Director of Visibility and Social Media at Cirrus ABS, on the pros and cons of the popular tools, how to use them and the obscure tools you don’t know about that can help your startup. It’s going to be a great night…Don’t miss it!

There will be free beer and free food (provided by Nameless Catering) – and, as always, free knowledge will be freely dispensed.

What’s the schedule?

*  6:00 – We kick things off with food and a beverage.
*  6:20 – Doug Karr leads discussion on marketing tools.
*  7:20ish – Workshop: What’s in your startup toolkit?
*  7:45ish – Eat, drink and mingle.

More About Indy Smartups

Indy Smartups is for anyone in Indianapolis interested in or working on marketing for startups. It’s the place to be for meeting and learning from other Indy entrepreneurs and marketers. Whether you’ve founded a startup or market at a startup, you’re bound to take away valuable tips, meet new people, and have a good time at our monthly meetup. So join us and find out how to take startup marketing to the smartups level!

There’s a lot of learning ahead of you with regard to social media tactics and tools if you choose to take the path. Be sure to catch our knowledgeable digital-media marketing director, Julie Perry, at one (or both!) of these information-packed events next Tuesday, December 16th! Our team learns a ton from her 13 years’ experience helping brands of all sizes decide where to go next on their digital journey. Now it’s your turn.

StrataBlue Employee Spotlight featuring Julie Perry

Meet Julie Perry, StrataBlue’s Director of Digital Media Marketing:

Q3_AMy official title is Director of Digital Media Marketing, and I’ve been at StrataBlue since March 2014. Initially, I was hired as Director of Social Media, but that title is misleading, because I don’t think it accurately describes the breadth of services we offer clients within the digital space. Here at StrataBlue, our focus is providing full-scale digital marketing services within paid, owned, and earned channels. Social media is certainly an aspect of that, but for the most part, we take a more holistic approach to our clients’ digital-marketing needs and campaigns.

To explain that a bit further, our team at StrataBlue knows that integrating multiple channels is the best way to deliver results, so we work to incorporate everything from content creation, social advertising, paid search, SEO, mobile, creative, video—and yes, social media marketing plays a big hand in each of those buckets. In the end though, we distinguish our brand of social as being “social media with substance,” or in other words, executing with purpose and intention. We don’t do anything devoid of understanding its impact. Rather, our social campaigns are strategic, deliberate, measurable, and in most all cases, they converge into other trackable digital touch points within owned, earned, and paid channels—blog, search, email, site, video, mobile, and distributed content.



Q2_AThat is a tough question, because every day can be so different. And because we are growing so quickly while also trying to stay on top of constant industry changes, there are never enough hours in the day. In short, as Director of Digital Media Marketing, I rely on my 13 years of online marketing experience to focus on digital thought-leadership activities and provide expertise in digital strategy to further bolster our digital services offering. (If there’s one thing I’ve learned from working in online and digital marketing, it’s that you must always be innovating.)

I also support major client assignments and serve as a data analyst in order to guide overall client strategy. Meanwhile, I like to stay as active as I can on the execution side of client campaigns—otherwise, it’s too easy to become rusty and unable to follow new trends. So even though I’m managing and directing our team of digital specialists, I’m still all about jumping in to, say, tweet for a client, run a Facebook ad, or write an email drip campaign when needed. In fact, taking time to optimize a YouTube video for a client can often be the highlight of my day. #geek



Q3I got my start in digital marketing as a copywriter for online-marketing content—email campaigns, website content, digital ad copy and blogging for SEO. Since those aren’t necessarily skills they teach in college (and they certainly didn’t when I was at Indiana University in the mid 90s), I got much of my training by taking courses from über successful copywriters in the Internet Marketing space, such as Michel Fortin (a mentor and personal friend) and John Carlton. During that time (circa 2003-4), SEO / ranking #1 in Google was the holy grail of marketing, so as soon as social media sites like MySpace, Facebook, and Twitter came onto the scene and proved to have an increasing impact on search results, it was a natural transition for me to focus on social content creation.

Handling social networking for two tech start-ups in 2007 led to my first foray into digital video content. YouTube marketing—from both a video SEO and an audience development perspective—really was my main area of practice from 2007 to 2010. So I would say that online video marketing is where a majority of my expertise still lies. But in 2010, I wanted to diversify my digital marketing tactics, so I took a job at BLASTmedia, a media relations agency that was looking to grow its social media services. I was able to combine my years of working in online marketing via direct response copywriting, online video, and blogging to launch the agency’s social media team from scratch. While we started off just executing social media to support PR campaigns and media outreach, over the course of three years and building my team to 11 members total, our campaigns took on more of a marketing approach. This was the heyday of inbound marketing, and we had tons of success — after all, PR was already BLAST’s specialty, so combining it with more owned and paid media allowed us to take clients to the next level. Working at BLAST was a wonderful experience (they continue to kill it for their customers), and it allowed me to diversity my areas of expertise by getting to implement more full-scale digital marketing campaigns on a national and international level.



Q4Spending time with family and friends is very important to me, but I’m also a self-proclaimed workaholic, so balancing can be tough. I’ve actually gotten a lot better in recent years at achieving that balance; I take more time off, realizing that returning to work rejuvenated makes me more productive, not to mention more fulfilled.

I also spend a lot of my free time working on something else I’m passionate about, which is blogging and running social media for my book, “The Insiders’ Guide to Becoming a Yacht Stewardess.” (Being a megayacht stewardess was something I did after college, many moons ago.) I originally wrote my yachting book in 2006, but I published a 2nd edition in 2013 when Bravo TV’s reality series, Below Deck, came out. It’s opened up a whole new audience for my book, and I’ve been having a ball interacting with my readers online.

The Insiders Guide to Becoming a Yacht Stewardess

Julie’s book about how to get a job on superyachts.

I suppose, technically, my book marketing activities could still be considered work, but I get a lot of fulfillment out of helping guide young people into a fascinating career traveling the world in the superyacht industry. It was a life-altering experience for me when I worked as a yacht stewardess, so promoting my book is also a way for me to stay in touch with that industry and my many friends who still work within it. I still try to get down to Fort Lauderdale at least 3-4 times a year and travel to as many boat shows as I can fit in with my vacation time.


Q6_AThe fact that it’s fast-paced and constantly changing. Routine and consistency have always bored me and I crave challenges, so working in digital media is perfect for me. Add in the agency aspect, and it is literally a playground of opportunity to test new platforms and emerging digital tools across a number of different clients and industry verticals all the time. There is always something to learn.

I’m very fond of the quote that’s been attributed to Wayne Gretzky, where, when asked about the key to his success, he said that he doesn’t skate where the puck has been, but rather, he skates where the puck is going. I thrive on being able to stay on that cutting edge of innovative digital marketing tactics and pioneering the use of emerging strategies, especially with regard to targeting and measurement. It’s all about staying on top of how the customer journey is changing, and then trying to figure out how to incorporate those changes as we’re carving a sales and ROI pathway for our clients. To that end, the StrataBlue team prides itself on smart strategy and efficient execution, but we realize we have to be willing to recognize when something isn’t working. Measurement leads to adjusting tactics to meet goals; it’s that constant fine tuning and adapting in order to achieve success for our clients that invigorates me on a daily basis.



Q6Virginia Woolf. As for where we’d go, I would like to think we’d just stroll around the Bloomsbury district of London and have philosophical and literary discussions over afternoon tea… But, knowing me, I’d probably try to convince her to take a weekend jaunt down to Paris to join F. Scott Fitzgerald and friends for a more Gatsby-esque time… Or, maybe we’d even crash a party at Gertrude Stein’s flat. (What can I say, I was an English Major and am kind of obsessed with modernist literature and writers.)



StrataBlue’s Julie Perry Appearing at the ReelSEO ReelSummit on Video Marketing

ReelSEO Video Marketing ReelSummit Julie Perry StrataBlue

StrataBlue’s own Director of Digital Media Marketing, Julie Perry, will be moderating a panel at the upcoming ReelSEO ReelSummit taking place in San Fransisco on July 24 and 25, 2014. This two-day summit features insights from the foremost influencers in video marketing, video advertising and video analytics/results. The conference offers attendees a chance to learn from the experts in video advertising, commerce, marketing, production, SEO and more.

A regularly featured speaker on YouTube marketing topics at BlogWorld & New Media Expo (Oct 2010, June 2011, Nov 2011), New Music Seminar 2012 and Social Media Marketing World in 2013, Julie Perry moderated the “Best Practices to Optimize the Video Advertising Opportunity” panel at the inaugural ReelSEO ReelSummit a year ago. The panel included TubeMogul’s VP of Marketing, Keith Eadie; Google’s Head of Industry-Retail, Alex Barza; Essence’s Media Director, Mary Griffin; and Mediasmith’s Director of Insights and Technology, Marcus Pratt. Check it out:

And this year’s conference promises to be even more information-packed, with workshops, panel discussions and a “Grill the Gurus” session that offers attendees an opportunity to learn, network, and share information with their peers and industry professionals.

Here are some of the video marketing experts and industry leaders taking the stage at this year’s 2nd Annual ReelSEO ReelSummit:

  • Keynote by Jon Klaff, the Head of Media Solutions, Brand Activation Team at Google/YouTube where he is responsible for driving brand strategies for the Top 250 Brands in the US by ad spend.
  • Jim Louderback: Previously as the CEO of Revision3, Louderback led the company through its acquisition by and integration with Discovery in 2012 and is now the General Manager of Discovery Digital Networks, Discovery Communications’ web-native video arm.
  • Jeroen “JW” Wijering: The pioneer of online video players, he will showcase the latest and greatest in online video technology innovations.
  • Michael Weissman: The General Manager of Creator Platform at Vimeo.
  • Allison Stern: The Co-Founder of Tubular Labs, and GM, Media Solutions, the enterprise group, which helps networks, studios, and brands make data-driven video content marketing decisions using Tubular’s software and services.
  • Rob Davis: Rob Davis serves a multi-purpose role at Ogilvy as Executive Director/Founder of the Content Marketing & Advanced Video Practices, Interactive Marketing Director on select global accounts and account lead.
  • Jonathan Perelman: GM Video & VP Agency Strategy at BuzzFeed
  • Renee Teeley: The Global Director, Digital Marketing Solutions at Brightcove.
  • Rob Ciampa: Chief Marketing Officer of Pixability, a Boston-based, big data software company that helps major brands succeed on YouTube.
  • Austin Blair: Currently manages the Zappos Creative Services team and Production Photo/Video team to ensure their continued development
  • Clayton Talmon de l’Armée: His current role as Director of Video Production at Salesforce includes creating productivity tools through in-depth story telling and the production of internal series for high speed on-boarding and culture absorption.
  • Jennifer Olivar: The Head of Network at Seventeen Magazine.
  • And many more.

The first half-day of the conference also offers two workshops for attendees to gain practical advice and tips and tricks they can put to work right away. The two workshops are as follows:

Thursday, July 24 Training Workshops at the ReelSummit:

  1. YouTube SEO & Audience Development for Marketers Workshop with ReelSEO.com’s own Mark Robertson and Tim Schmoyer (both YouTube Certified in Audience Development), and Matt Ballek, Director of Strategic Distribution at Magnet Media.
  2. TrueView Advertising Training Workshop led by Manny Rivas of Aim Clear and Greg Jarboe, the president and co-founder of SEO-PR and the author of YouTube and Video Marketing: An Hour a Day.

ReelSEO ReelSummit 2014 Logo

For those wishing to attend the two-day video marketing extravaganza, tickets are still available. Attendees can choose from the following options…

ReelSEO ReelSummit Ticket Options:

  • ALL-ACCESS PASS: For access to both Workshops and Summit
  • SUMMIT PASS: Excludes training workshops. Starts at 12:30PM on Thursday, July 24th through the evening of Friday, July 25th.
  • WORKSHOP PASS: Training Workshops only – on the morning of Thursday, July 24th.
  • There will be an opening cocktail reception the evening of the first day and a closing reception on the second.

If you are registering, be sure to use the code “vmarketing” upon registration checkout to save an additional $100.

In the meantime, have a look at this sweet video promo created for the ReelSummit by BonFireLabs — it’s “The History of Video Marketing” in under a minute:

Catch Part 2 on July 24th at the ReelSummit in San Francisco… And be sure to say hello to Julie Perry while you’re there!

(Remember: Use the code “vmarketing” upon registration checkout to save an additional $100.)