Influencer Marketing: Why is it Effective

“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.” – Priyanka Dayal

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing.

A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies.

You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front of your target audiences, whether they like it or not.

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Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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Lists with a Twist: How to herd influencers with Twitter Lists

We all know Twitter is great for expanding the social reach of a company. You may have also heard of Twitter Lists, a feature that’s been a part of Twitter for years but has been somewhat under-utilized. Well, no longer. Here’s a primer on Twitter Lists, and how to leverage them to reach prime movers, social influencers and community leaders for your business or client.


Twitter lists are a public or private collection of Twitter handles that you create from within your Twitter account. You give the Twitter list a name, and add Twitter names to the list that are related in some way.

Find your existing Twitter lists under the More dropdown list after logging in to Twitter.

Lists with a Twist: How to herd influencers with Twitter Lists
Here are your existing Twitter lists, if any.


Click Following at the top, then find someone you’re following that you’d like to put on a list. Click the gear icon next to their picture.

Click Add or Remove from Lists…

Lists with a Twist: How to herd influencers with Twitter Lists
Click the gear, then click Add or Remove from Lists…

Select the list you’d like to add them to, or create a new list.

Lists with a Twist: How to herd influencers with Twitter Lists
Select the list that most closely matches this person.

Close this screen. Done!

Note that you do not have to be following someone to add them to a list. Find that same gear icon on their Twitter profile instead. You can build Twitter lists full of people that you’d rather not have on your timeline at all — such as accounts that are too large to follow back.



When you add a Twitter user to a public list, that person is notified that you added them, as well as what list you added them to. This is a good way to alert that person that you exist, and hopefully induce a follow on that person’s part.


Your list is also indexed by Google, so someone searching for “Indianapolis Colts Twitter accounts” or “Indianapolis law firms on Twitter” might find a list you created. That person could follow you, or might follow a bunch of people on your list. This can really strengthen ties in business with partners, associates, clients or potential clients.


When you click on a list you’ve created, you’ll see a Twitter timeline featuring tweets that are only in that list. If you have a large Twitter follow list, this is a great way to filter things down and read recent Tweets that are part of this exclusive club you’ve created.

Lists with a Twist: How to herd influencers with Twitter Lists
Here’s a timeline with just people in a Twitter list.


If someone else shares the URL of a Twitter list with you, click Subscribe in the upper left after you go to the list. Now their list will show up on your account too! This is a great way to collect lists of people that are important to you or your business.


You can use Google Shortener ( or another URL shortener to shorten the name of your Twitter list, then tweet it out to your followers with an explanation. You can even promote this tweet in Twitter advertising. That way, your list will get a lot of subscribers, and the people on your list will gain followers.

You Can’t Do That

Unfortunately, you can’t download a Twitter list you’ve created into a text file for use in advertising. (You can’t upload a list into Twitter Ads audiences, either, which is a much-wanted feature.)

You also can’t tweet at a Twitter List exclusively, another fantastic missing feature that we really hope gets added to Twitter someday. Since Twitter seems to be moving toward curated Feeds like Facebook does, maybe that feature isn’t too far off.


As you follow influencers on Twitter, get into the habit of adding them to existing lists and creating new lists, if necessary, so that all your followers are part of one list or another. It will make the people you’ve chosen to follow feel special (and maybe they’ll do the same for you), help you organize your social all-stars, and allow others to find lists you’ve created in Google searches.

Curating Twitter Lists is just one of many things that StrataBlue provides. Get in touch with us about how we can help your business reach more.