Content Marketing and SEO Benefits with Infographics

Construction Accidents: The Risks, the Facts, the RepercussionsInfographics are literally information paired with a graphic design element. They’re designed to inform and educate you with a lot of data and statistics, but in a visual way that makes it easier to read and remember.

Infographic searches on Google increased 800% from 2010 to 2012, and likely have increased even more since then. It’s one of the best ways to get information across to a public that largely filters out most of what they read. That’s why data visualization is so crucial.

Infographics are beneficial in marketing for a number of different reasons, one of the most important of which is that they provide great SEO benefits. Infographics are often picked up by other websites or blogs because the content is ready-made and easily shareable.

In addition to increasing brand awareness, this can provide a great boost to your overall search engine optimization (SEO) and link-building strategy due to the link backs you earn. And the rising tide lifts all ships: you will find your core keywords performing better, as well as a huge increase in “long-tail” inbound search terms. The result is often increases in traffic, leads, sales and revenue.

The team at StrataBlue designed the Construction Accidents infographic on the right for one of our clients — the Indiana-based law firm Wilson Kehoe Winingham. Our goal was to educate interested readers about the risks and repercussions associated with working construction jobs.

We’ve been sharing and pitching this infographic strategically all over the Web, and it’s already appeared in places like the Environmental Health & Safety newsletter and on Visual.ly.

StrataBlue’s Senior Graphic Designer, Suzanne McGill, recently gave a talk on infographics marketing at the National Association of Bar Executives Conference. Below are the slides from that talk. Suzanne has a lot to say about what makes an effective infographic.

P.S. Suzanne also designed the infographic. If you’d like to work with her and the rest of the StrataBlue team to educate the public using infographics like this, get in touch.

[slideshare id=39818195&doc=showdonttellinfographicssuzannemcgillstratablue-141002165523-phpapp02]

Show, Don’t Tell: Creating Visually Useful Infographics for Your Audience

StrataBlue’s Senior Graphic Designer, Suzanne McGill, presented at the National Association of Bar Executives Conference in Indianapolis on Thursday, October 2nd at The Omni Severin Hotel. She covered the topic of creating visually engaging infographics for target audiences.

Infographics are beneficial for many different reasons. They allow complex information to be communicated quickly in a way that’s often more easily understood. In a world of big data, this is becoming increasingly useful. From a marketing perspective, and when promoted properly in the digital space, infographics are able to deliver increased brand recognition and SEO benefits.

Check out Suzanne’s presentation via the SlideShare below to learn more, or click here to view. 

[slideshare id=39818195&doc=showdonttellinfographicssuzannemcgillstratablue-141002165523-phpapp02]

 

For more information on how your brand can harness the power of infographics to increase brand awareness and improve website optimization via social promotion, please contact StrataBlue’s Director of Sales, Josh Pyne.

Make Content Go Viral by Creating an Infographic

Whether you’re a butcher, banker or beautician, your business can benefit from the power of infographics. Any company can use this visual tool on social media, and research indicates that infographics assist companies in increasing traffic 12% faster than organizations that don’t use them.

Embrace the Visual Marketing Era 

We’ve learned through science that 90% of information transmitted to the brain is visual and is processed 60,000 times faster than text. (Maybe it’s time to revisit adding Pinterest, Instagram or Snapchat to your brand’s marketing strategy.) The daunting fact about creating infographics for many marketers is the time investment required. Hot Butter Studio explains it quite simply in their infographic, on, well, infographics.

Infographic created by Hot Butter Studio

Infographic created by Hot Butter Studio

 

A successful infographic does not exist without data. If it’s time you are worried about investing in an infographic, look back on your past blog posts, case studies or surveys to cut out a majority of the work! You’ve already put in hours, maybe even months’ worth of work, so repurpose the content to be more visually appealing on different platforms. If you are interested in which infographic will perform best with your target audience, try using Facebook Dark Posts to analyze which visual resonates best with your fans.

Or maybe you want to start an infographic from scratch, but need some assistance. Have no fear and read on.

Make Your Infographic Go Viral with 7 Steps

  1. Define your audience – Marketing 101, build brand personas to narrow down your audience’s attention in your industry.
  2. Research and focus – I spend hours researching topics for my blogs and often have mass amounts of information to sift through. Marketing 101 again, use the K.I.S.S. principle. Narrow down what you want to share based on your audience’s interests. The last thing you want is to create an infographic that is full of text that doesn’t pertain to your audience.
  3. Cite your sources – Whenever you have the opportunity, cite your source. It’s just frowned upon and not cool to steal someone else’s hard work.
  4. Organize – Writing out your infographic focus helps to organize your thoughts in a manner that will flow better and help your designer. Which leads me to step four…
  5. Collaborate with a Design Wizard – I say wizard because speaking from experience working with our Design Team, they can turn my outlandish ideas into amazing digital visuals. Talk out any ideas you had for your infographic with your wizard, determine a color palette, a theme, etc. For many folks, this is the weakest link in making an infographic into reality. Check us out if you need help in this area.
  6. Part Two of Collaborating with the Design Wizard – Think about the platforms you’ll be promoting your infographic on, such as Twitter or Facebook. These platforms have certain dimensions on images, so you’ll want to create a few different graphics teasing your infographic rather than having it cut off or cram into one size fits all format.
  7. Promote! – After making your teaser graphics and perfecting any details within your infographic, get out there and promote your hard work.

 

Interested in having StrataBlue work with you to create your first infographic? Tweet me at @whatupTUT.