8 Tips for Social Media Spring Cleaning

Regardless of what Mother Nature is telling us, spring is here! Winter is a popular time to hunker down and flip on cruise control until the warm weather arrives again. A good social media spring cleaning might be exactly what your company needs right now. You should be doing regular maintenance in the winter, but right now is the time to optimize and revitalize your networks!

  • Make sure all addresses, phone numbers and emails are up to date. This is also a great time to add and update pictures of employees to the website and social media platforms. Adding that personal touch goes a long way. Let the public know how your company has been performing by adding recent awards and client testimonials.
  • Double check that each social media account has a secure password. Frequently updating passwords is an easy way to avoid getting hacked. Don’t forget to remove anyone as an admin that is no longer with your company.
  • Giving your avatar and cover photos an update will refresh your company in people’s minds. Don’t change it up too much or people won’t be able to identify your brand. Make sure that each photo adheres to each specific platform’s settings. A photo that is not sized correctly can turn off potential customers before they even get the chance to dive into your content.

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  • Make sure everyone controlling your social media pages is caught up on the new features that social media platforms have recently released. We all know social media is rapidly changing, so it’s essential that everyone is informed and educated about new functionality.
  • Tidy up your fans and followers. Sure those high numbers look great at first glance, but clearing out inactive clients will give you a more polished look. It also allows you to engage with the right people easier. Are you following spammers or people who don’t give you any value? Clean those accounts out to start fresh.
  • Do your goals still align with your company’s? Reassess your company goals in the short-term and long-term. That way, all employees know exactly where your company is heading.
  • Update your contact list and see if there have been any prospects that fell through the cracks.
  • People are creatures of habit. Go over your last few weeks or months of posts to see the ROI. Creating valuable, insightful content each day can be tough; sometimes you need to take a step back and look at the big picture. If your posts are starting to taper off of engagement, get some fresh eyes on them. Get different people in your company to post on certain days. Keep an editorial calendar to prevent double posting content. This will also help maintain consistency throughout your messages.

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Nothing is more motivating then a good spring cleaning. That goes for your house and your company. Is your company already sparkling? What other steps do you have on your spring clean list?

Increase Productivity at Work by Creating a Welcoming Atmosphere

Michael Brill, author of Using Office Design to Increase Productivity, estimates that improvements in the physical design of the workplace may result in a 5-10 percent increase in employee productivity. Most startups should have certain crucial design elements in common. These include employee lounge areas with cozy seating and colorful accents, snack-filled kitchens where employees can chat as they refuel and TV monitors used for everything from video-conferencing to gaming.

“The more comfortable our employees feel in the office environment, the more comfortable they are to speak up and share their opinions and insights with the team,” ZocDoc CFO Netta Samroengraja says.

Kitchen Area

A great lunch area is essential to pull people away from their desks. Get a little creative, and design a space that people will actually want to be in. Lunch is the perfect opportunity to bond with your coworkers and get to know someone you don’t know very well.

on-the-second-floor-we-found-a-fully-stocked-coke-fridge-providing-employees-with-free-beveragesAn office kitchen should have the essential space elements to build upon. Things like cabinets and storage, plenty of seating, and a table. Building a great kitchen environment should come before you start buying all of the stuff that goes into it like a fridge, coffee maker and a watercooler. You should encourage people to leave their computer monitors and spend time face to face with people in the break area.

Game Room/Yoga Room

Some days at work can be brutal, just ask any of your employees. Either a client is taking his mood out on you, you dropped the ball on a project or it’s just one of “those days.” When you’re in need of a quick break, having a Game Room is very handy. The Game Room is not just for large companies like Google but for any company that wants to boost staff morale, attract young and hip employees and create a fun, yet cool office environment. Having some simple games like DDR or even a dart board can be fun. You can also use that space as a yoga room to do yoga before or after work.

Conference Room

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It’s important to have a comfortable conference room outfitted with large couches as well as wall-sized chalkboards and whiteboards for brainstorming. It is about creating comfortable and functional spaces that allow your creativity to flow. Don’t you feel more comfortable talking to someone while sitting on a couch? It makes you feel at ease, right? Sitting with your colleagues around a communal dining table feels like you are part of a team and gives you a sense of connection with the organization.

Motivational Posters

If you sit in an office or a workspace all day, it can be very difficult to stay motivated all the time. It’s very easy to get distracted and end up being lazy. Sometimes a brilliant way to keep motivated is to have things around you to keep you motivated. It can be people, reading an inspirational story or even a poster on your wall. Invest in a few motivational posters to keep you going throughout the day. Type in motivational posters on Pinterest for some great ideas!

There is, however, a fine line between a morale-boosting office perk and a misallocation of your startup’s precious funds. So, when you’re decorating that new exposed-brick loft space, go the more sensible route and avoid the extravagant accessories and get something your company will really benefit from. Does your startup’s office shine? Comment or share some pictures with us below!