SEO Tips for Facebook Graph Search

SEO tips

With the announcement of Facebook’s new Graph Search feature, businesses need to prepare their pages in order to get the most visibility possible. We’ve put together an infographic with the top SEO tips to make sure your page is ready.

graphsearch

 

Facebook’s “See What We’re Building” Event Recap

  Facebook Wall

For Facebook’s first big announcement at their new campus in Menlo Park,CA, Mark Zuckerberg announced, “Our mission is to make the world more open and connected, we do this by giving people tools so they can map out the stories of their lives. We believe in this concept called the social graph, the sum of all these connections.”

Basically, Facebook offers two kinds of services: making new connections and staying connected. Before the News Feed, the way people used Facebook was to browse around and discover new things in their networks.

There are three pillars of Facebook ecosystem. First is the News Feed, which is what’s going on with people around you. Second is the Timeline, telling you something about this person. The third pillar is the big announcement: Graph Search. Graph Search gives people power and tools to take any cut of the graph that they want. Graph search is designed to show you the answer and not links to answers.

It’s not web search; Facebook is not indexing the web but rather indexing each individuals’ map of the graph. This large and constantly-changing graph is made up of things such as friend connections, locations, likes, comments and tags, which all adds up to indexing all this content and making it so you can retrieve it instantaneously. This search is privacy aware; every piece of content has its own audience, most content is not public and you can only search for content that has been shared with you. “It’s a completely new way for people to find information on Facebook,” said Zuckerberg.

Graph Search can be used in many ways. For example, you can search “My friends who live in Palo Alto who like Game of Thrones” if you want to have a viewing party. The results are ranked by people you care the most about and the rest are sorted by mutual friends and other signals in the Facebook system. There is a “refine this search” bar on the right that lets you narrow things down.

Using the map on the right, you can refine your search by place type, liked by, places in (location) and visited by (my friends), which is similar to Foursquare.

Let’s say you want to find a person you met through a mutual friend or at a party. You can search “People named Chris who are friends of Lars and went to Stanford.” This is a pretty amazing part of the new Graph Search. Want to try dating queries? Search “Friends of friends” or “Friends of friends who are single men in Indiana.” You can narrow down even more by adding “who are from India” in that search.

Graph Search can be a powerful recruiting tool. “Friends of current employees” is a good place to start for recruiting. Search for “People who have been product managers” or “People who have been founders” to get the exact person you’re looking for. You can get some pretty all-star job candidates through this type of search.

Graph Search makes searching through photos much easier on Facebook. Search phrases such as photos of my friends taken in France, photos of my friends taken in national parks, photos of my friends before 1990 or even photos I’ve liked. Want to see photos of a landmark or destination? Search photos of Berlin to see pictures your friends have taken there. It all ties in directly to Facebook’s privacy settings, such as Only Me, Friends and Public.

Search through your friends’ interests. Instead of staring blankly at your Netflix queue, search movies your friends like. If you search for  TV shows your friends’ like, video clips pop up of those TV shows. Narrow your search down to shows liked by groups of people, such as TV Shows liked by software engineers or liked by doctors.

The same goes for music. Find out the music preferences between supporters of Obama and Romney. When a search is done for music liked by people who like Mitt Romney, results include Johnny Cash, The Beatles, Nickelback and Pink Floyd. Search for music liked by people who like Obama and results include Alicia Keys, Rihanna, Michael Jackson, Will Smith, Madonna. Graph search is a great way to explore the world around you.

Do you need something translated from French? Search the languages your friends speak and you can see which of your friends speak French.

Places will be a huge factor for local businesses. Looking for a dentist? Search for dentists liked by my friends and you’ll get a list of dentists, maps, hours and addresses, and a list of which friends like that dentist. Find the most popular restaurants in Indiana to see what’s most popular, and you can even use tools to narrow down places to one type of cuisine. If you’re traveling, find restaurants and bars in different countries that are liked by the locals. You can even click on a country and see which of your friends have been there.

While Graph Search is still in beta testing, there is a limited beta rolling out today at http://www.facebook.com/graphsearch. It will be a slow rollout, incorporating data from how people use is before it is rolled out to the public, but is estimated to launch over the next few weeks and months.

Why Your Brand Should Be on Instagram

Visual and mobile web are taking over in 2013. Instagram has quickly become a leader in visual and mobile marketing in 2012, sharing millions of pictures with users both on the web and on mobile. Brands have started to take notice of the viral visuals and are hopping on board to make the most of this social network. Businesses are using this innovative photo-sharing service to interact with customers, share new information and draw more traffic to the products and brands sold. Is your business on Instagram yet? Increase your brand awareness traffic to your website by joining Instagram, and we’ll give you the reasons why and how to measure your success.

Instagram

Your Business Can Benefit From Pinterest

pinterest
Pinterest for Business

 

Now that Pinterest has given businesses the opportunity to join its quickly-growing social network, it’s time to consider signing up. More and more companies are using Pinterest to increase site traffic, reach new audiences and generate new leads and sales. If you’re just getting started on Pinterest, here are some useful tips to get the most out of your account.

Make sure to verify your website. This will allow users to see your full website URL on your profile and in search results. While we’re on the subject of your website, you should also drive traffic back there by putting an “Add Pin It Button” button on your page to make it easy for people to pin straight from your site. This will encourage visitors to pin things from your site onto their Pinterest boards to help others find your content.

Other details to add to your Pinterest homepage include an eye-catching and brand-influenced image for your avatar and a link to your Twitter and Facebook accounts. Make your image something that people recognize and connect with your brand, maybe even your logo. Type a short bio message about who you are to let Pinterest users know why they should follow you. Since members have the option to share your pins via Facebook and Twitter, it’s important to have your information on there to help spread the word about your brand.

Pins on your Pinterest board can be optimized for keyword ranking simply by creating boards that relate to the topics you want to rank. Are you a wedding planner? Create boards such as Wedding Gowns, Wedding DJs, Wedding Photography, Bridal Shower, etc. Not only will this help your SEO but it will help visitors quickly find what they are looking for from you.

Hashtags aren’t just for Twitter, they work on Pinterest too. Make your content more search-friendly with the use of hashtags. You can carry your hashtags from Google+ or Twitter over to Pinterest to create one fluid and simple campaign. This also makes your pins easier to find for other users.

While creating Pinterest boards, not ever pin or board needs to be one of your products or an advertisement for your brand. Stay away from turning your Pinterest page into a tool used solely for self-promotion, that’s not what the site is all about. Pinterest is designed to curate and share things you love, which is what your brand should also do.

Make boards according to your audience’s interests. What is your ideal client and what would they find useful or entertaining? If you are a wine shop, you might make boards about cocktails, wine pairings or food recipes, knowing that the people who enjoy those things most likely will also enjoy wine.

Looking to increase your followers? Try engaging with other people by commenting, liking or repinning their pins. Follow people that have similar interests to your brand and interact with their content. Once they notice the interaction, they might hop over to your account and follow you back. The goal is to attract users who are passionate about the things you pin.

“Dont authentically and well, Pinterest marketing can help you build an incredible community of followers and superfans who loyally support everything you do,” says Beth Hayden, author of Pinfluence: The Complete Guide to Marketing Your Business With Pinterest.

Mobile Marketing on the Rise in 2013

With the popularity of smartphones on the rise, users are carrying social networks with them everywhere they go, from home to the office to a night on the town. Mobile marketing is an opportune market for you!

 Maybe you’re checking in on Foursquare at the movie theater, getting 20% off the tickets as a Foursquare offer. Maybe you’re downtown and use Yelp to find a restaurant for dinner, reading menu reviews or simply using it for GPS purposes. Maybe you just bought a new bike and Instagram a picture of your first ride to share with friends.

Whatever the reason, people are connecting on social platforms using smartphones all the time and mobile engagement is on the rise. According to Facebook, 600 million of their users use Facebook on a mobile device. Twitter reports 60% of their users engaging via mobile. It is predicted that by 2014, internet access via mobile will exceed desktop, which will have a huge effect on digital marketing.

Can you reach your customers on mobile?

Whether it is a business’s website, social media or online content, it needs to be optimized for mobile viewing. A business’s website should be mobile-friendly, giving an edge over the more old-fashioned competitors. This means that the mobile interface needs to be streamlining and fast-loading, which is especially true for visual platforms.

Mobile platforms on tablets and smartphones give customers a new way to gain media consumption and local services, giving businesses a chance to also take full advantage of GPS services.  The next step will be to find ways to squeeze in advertising on mobile devices.  Facebook and Twitter have taken the lead in experimenting on how to present the ads with solutions such as sponsored stories and promoted tweets.

Now that the primary focus of social networking is shifting from trying to gain followers and fans towards audience engagement, mobile engagement is a key factor. When it comes to reaching your target audience at the right moment with an important message, mobile is the platform of choice. Your customers want to stay connected and share, and they expect a simple and quick experience. Point in case, have a clean mobile site or an app that is easy for your customers to use.

No matter what kind of brand or business you have, keep the mobile users in mind, as mobile will be on the rise in 2013.

Improve Your Blog

Blogging can be a powerful business tool if used the correct way. Blogging shows that you are an authority on a particular subject, therefore reinforcing your brand. Blogging will also improve your SEO on Google and other search engines, bringing people to your website to solve their problems. Improve your blog and your business reputation using these simple tips, and watch your business grow.

Be consistent. Whether you are posting daily or weekly, consistency is key. Readers should know when they can expect to see a new blog post appear, so stick to a schedule.

Use Social Media. Share your blog posts on all of your social media outlets. Tweet it out, post it in a relative Google+ circle, share it on Facebook or post it in LinkedIn. Ask your followers, fans and customers what they want to know and use those answers as a guide for blog topics. When readers have feedback on your posts, make sure to engage with them in a conversation about the topic to make them feel appreciated.

Visuals. Whether you use videos or photographs, everyone loves visuals. Infographics are a great way to convey information in a fun and visually-appealing way. If you want to gain more exposure to your blog, try using unique videos and images; others may use those pictures to link back to your original article or embed them in other places. Remember, when adding visuals you should save them under keyword-rich names to increase the blog’s SEO.

Guest Bloggers. Look for professionals in your field that can bring new readers to your blog. Do your staff members have a knack for writing? Have guest blogs from employees inside your company. Each guest blogger should have his/her own following, adding to the views. In turn, try to guest blog for other companies’ blogs to have your name exposed to new people. People will see you as an expert in your field and turn to you in the future.

Use relevant content. Don’t worry about using each blog post to sell your business, but instead give information that your target market will find useful. This will help you build a community around your brand. When you post interesting information that will engage your customers, they will continue coming back for more.

Answer questions. What do your customers want to know?  Listen! Your company should be an expert in your field, so educate your audience on subjects they’re asking about. This is also a great way to find new blog topics when you’re stuck in a rut.

Have personality. No one wants to read a stuffy blog post, so add some flair to your writing. Use case studies and examples of the topic and add in your own commentary. Giving your posts some personality will keep your readers interested and coming back for more. Do your friends think you’re witty or funny? Add some of that into your posts

Does your company blog?

Why Your Business Needs Google+

When Google+ was first introduced to the public, many people were hesitant to join yet another social media platform. We already have Facebook and Twitter, who needs to update another site on a daily basis? 

What most people probably don’t realize is that Google+ is not only a social media network but a tool to personalize your internet experience. It integrates with all of Google’s other services, such as Google Maps, Google Places and search. If your business has an active page on Google+, you will likely see an SEO boost. 

If you’re not using Google+ to its full potential, it’s time to give it a second look. Google+ has over 100 million active users that are potential customers for your brand. By creating a Google+ page, you are increasing your brand’s visibility so that customers can find you easier and faster. 

The most important aspect of Google+ is sharing. Sharing is key to the success of your page; that’s what social media is all about after all. Share not only information that interests and engages your audience, but information that will benefit your readers while building your brand. Let your audience see who you are and what you’re all about. Share a mix of links and tips from others, your own original content and informational pieces.

 Within your Google+ page, you can create a community where people can talk and share. While educating your readers on what it is that you do, you can also give excellent customer service by promptly responding to questions, comments and critiques, always keeping the lines of communication open. This will also build your SEO; as people +1 on your posts, your links will rank higher in searches. Unlike Facebook and Twitter, Google+ is an open network and will give your brand more exposure. Why not take advantage of as much free networking as you can to gain maximum exposure for your brand?

 Let’s say your customer searches on Google for your brand. If your brand is on Google+, relevant posts, photos and videos that you have shared will be part of the search results on the right-hand side of the Google page. A social media presence is important for your brand, but especially Google+. The more people that have you in their circles, the more relevant your content will be when they perform searches.

 If you haven’t tried out Google+ yet, give it a try and you might be surprised that you like what you see. It is user-friendly, clean and will put you a step above your competitors. Need help setting up and running your Google+ account? Contact us today and we can handle it for you.