Spoiler alert: John Stamos is back and puppies are guaranteed during commercial breaks of Super Bowl XLVIII. Averaged at $4 million for 30 seconds worth of play time, big brand names and even a first time contender all cut hefty checks to commercialize their products during this upcoming Sunday’s game featuring the Denver Broncos and Seattle Seahawks. While die hard NFL fans have been busy planning viewing parties, I’ve been scoping out different brands’ Super Bowl commercial teaser ads and viewing released spots.
Battle of the greek yogurts: In one corner, we have the Greek yogurt big game commercial veteran, Dannon. Getting a jump start ahead of the rest, Dannon released their ad today featuring spokesman John Stamos and two of his Full House comrades, Bob Saget and Dave Coulier. The comedic spot highlighting Dannon’s Oikos yogurt will face off against greek yogurt competitor Chobani. The brand’s first ever minute long Super Bowl ad will have a bear navigating through a supermarket to find “delicious foods with natural ingredients.” The sport will launch Chobani’s new brand platform, “How Matters.”
Doritos is doing it again: Doritos opened up commercial ideas to the public, including all 46 countries the product is sold, for the eighth year in a row with their “Crash the Superbowl Contest.” Consumers will vote for one of the top finalists to be played during a commercial break and Doritos’ marketing team will decide the other. This year, the two winners will get to work on the set of “Marvel’s The Avengers: Age of Ultron.” You still can vote for your favorite by tomorrow at midnight. My pick? Doritos Finger Cleaner.
Bud Light trumps all: Searching for Butterfinger’s advertisement or Car Max’s spot online? While you’ll likely find what you are looking for, you are also guaranteed to see searches pop up for Bud Light. The brand’s extensive budget purchased all the Google searches for “Super Bowl ad.” Click on the ad and you’ll be directed to Bud Light’s YouTube channel asking “Are You #UpForWhatever?” The teaser spots revolves around big celebrity names such as Arnold Schwarzenegger playing ping pong and Don Cheadle holding a llama on a leash. Bud Light got my attention and I won’t miss how those scenarios pan out.
Have a favorite Super Bowl teaser I didn’t highlight above or want to live chat with me about the commercials during the game Sunday? Follow me at @whatupTUT and let’s chat! What are some of your favorite Super Bowl commercials of all time?