Improve Your Blog

Blogging can be a powerful business tool if used the correct way. Blogging shows that you are an authority on a particular subject, therefore reinforcing your brand. Blogging will also improve your SEO on Google and other search engines, bringing people to your website to solve their problems. Improve your blog and your business reputation using these simple tips, and watch your business grow.

Be consistent. Whether you are posting daily or weekly, consistency is key. Readers should know when they can expect to see a new blog post appear, so stick to a schedule.

Use Social Media. Share your blog posts on all of your social media outlets. Tweet it out, post it in a relative Google+ circle, share it on Facebook or post it in LinkedIn. Ask your followers, fans and customers what they want to know and use those answers as a guide for blog topics. When readers have feedback on your posts, make sure to engage with them in a conversation about the topic to make them feel appreciated.

Visuals. Whether you use videos or photographs, everyone loves visuals. Infographics are a great way to convey information in a fun and visually-appealing way. If you want to gain more exposure to your blog, try using unique videos and images; others may use those pictures to link back to your original article or embed them in other places. Remember, when adding visuals you should save them under keyword-rich names to increase the blog’s SEO.

Guest Bloggers. Look for professionals in your field that can bring new readers to your blog. Do your staff members have a knack for writing? Have guest blogs from employees inside your company. Each guest blogger should have his/her own following, adding to the views. In turn, try to guest blog for other companies’ blogs to have your name exposed to new people. People will see you as an expert in your field and turn to you in the future.

Use relevant content. Don’t worry about using each blog post to sell your business, but instead give information that your target market will find useful. This will help you build a community around your brand. When you post interesting information that will engage your customers, they will continue coming back for more.

Answer questions. What do your customers want to know?  Listen! Your company should be an expert in your field, so educate your audience on subjects they’re asking about. This is also a great way to find new blog topics when you’re stuck in a rut.

Have personality. No one wants to read a stuffy blog post, so add some flair to your writing. Use case studies and examples of the topic and add in your own commentary. Giving your posts some personality will keep your readers interested and coming back for more. Do your friends think you’re witty or funny? Add some of that into your posts

Does your company blog?

Why Your Business Needs Google+

When Google+ was first introduced to the public, many people were hesitant to join yet another social media platform. We already have Facebook and Twitter, who needs to update another site on a daily basis? 

What most people probably don’t realize is that Google+ is not only a social media network but a tool to personalize your internet experience. It integrates with all of Google’s other services, such as Google Maps, Google Places and search. If your business has an active page on Google+, you will likely see an SEO boost. 

If you’re not using Google+ to its full potential, it’s time to give it a second look. Google+ has over 100 million active users that are potential customers for your brand. By creating a Google+ page, you are increasing your brand’s visibility so that customers can find you easier and faster. 

The most important aspect of Google+ is sharing. Sharing is key to the success of your page; that’s what social media is all about after all. Share not only information that interests and engages your audience, but information that will benefit your readers while building your brand. Let your audience see who you are and what you’re all about. Share a mix of links and tips from others, your own original content and informational pieces.

 Within your Google+ page, you can create a community where people can talk and share. While educating your readers on what it is that you do, you can also give excellent customer service by promptly responding to questions, comments and critiques, always keeping the lines of communication open. This will also build your SEO; as people +1 on your posts, your links will rank higher in searches. Unlike Facebook and Twitter, Google+ is an open network and will give your brand more exposure. Why not take advantage of as much free networking as you can to gain maximum exposure for your brand?

 Let’s say your customer searches on Google for your brand. If your brand is on Google+, relevant posts, photos and videos that you have shared will be part of the search results on the right-hand side of the Google page. A social media presence is important for your brand, but especially Google+. The more people that have you in their circles, the more relevant your content will be when they perform searches.

 If you haven’t tried out Google+ yet, give it a try and you might be surprised that you like what you see. It is user-friendly, clean and will put you a step above your competitors. Need help setting up and running your Google+ account? Contact us today and we can handle it for you.