When Google+ was first introduced to the public, many people were hesitant to join yet another social media platform. We already have Facebook and Twitter, who needs to update another site on a daily basis?
What most people probably don’t realize is that Google+ is not only a social media network but a tool to personalize your internet experience. It integrates with all of Google’s other services, such as Google Maps, Google Places and search. If your business has an active page on Google+, you will likely see an SEO boost.
If you’re not using Google+ to its full potential, it’s time to give it a second look. Google+ has over 100 million active users that are potential customers for your brand. By creating a Google+ page, you are increasing your brand’s visibility so that customers can find you easier and faster.
The most important aspect of Google+ is sharing. Sharing is key to the success of your page; that’s what social media is all about after all. Share not only information that interests and engages your audience, but information that will benefit your readers while building your brand. Let your audience see who you are and what you’re all about. Share a mix of links and tips from others, your own original content and informational pieces.
Within your Google+ page, you can create a community where people can talk and share. While educating your readers on what it is that you do, you can also give excellent customer service by promptly responding to questions, comments and critiques, always keeping the lines of communication open. This will also build your SEO; as people +1 on your posts, your links will rank higher in searches. Unlike Facebook and Twitter, Google+ is an open network and will give your brand more exposure. Why not take advantage of as much free networking as you can to gain maximum exposure for your brand?
Let’s say your customer searches on Google for your brand. If your brand is on Google+, relevant posts, photos and videos that you have shared will be part of the search results on the right-hand side of the Google page. A social media presence is important for your brand, but especially Google+. The more people that have you in their circles, the more relevant your content will be when they perform searches.
If you haven’t tried out Google+ yet, give it a try and you might be surprised that you like what you see. It is user-friendly, clean and will put you a step above your competitors. Need help setting up and running your Google+ account? Contact us today and we can handle it for you.