Now that Pinterest has given businesses the opportunity to join its quickly-growing social network, it’s time to consider signing up. More and more companies are using Pinterest to increase site traffic, reach new audiences and generate new leads and sales. If you’re just getting started on Pinterest, here are some useful tips to get the most out of your account.
Make sure to verify your website. This will allow users to see your full website URL on your profile and in search results. While we’re on the subject of your website, you should also drive traffic back there by putting an “Add Pin It Button” button on your page to make it easy for people to pin straight from your site. This will encourage visitors to pin things from your site onto their Pinterest boards to help others find your content.
Other details to add to your Pinterest homepage include an eye-catching and brand-influenced image for your avatar and a link to your Twitter and Facebook accounts. Make your image something that people recognize and connect with your brand, maybe even your logo. Type a short bio message about who you are to let Pinterest users know why they should follow you. Since members have the option to share your pins via Facebook and Twitter, it’s important to have your information on there to help spread the word about your brand.
Pins on your Pinterest board can be optimized for keyword ranking simply by creating boards that relate to the topics you want to rank. Are you a wedding planner? Create boards such as Wedding Gowns, Wedding DJs, Wedding Photography, Bridal Shower, etc. Not only will this help your SEO but it will help visitors quickly find what they are looking for from you.
Hashtags aren’t just for Twitter, they work on Pinterest too. Make your content more search-friendly with the use of hashtags. You can carry your hashtags from Google+ or Twitter over to Pinterest to create one fluid and simple campaign. This also makes your pins easier to find for other users.
While creating Pinterest boards, not ever pin or board needs to be one of your products or an advertisement for your brand. Stay away from turning your Pinterest page into a tool used solely for self-promotion, that’s not what the site is all about. Pinterest is designed to curate and share things you love, which is what your brand should also do.
Make boards according to your audience’s interests. What is your ideal client and what would they find useful or entertaining? If you are a wine shop, you might make boards about cocktails, wine pairings or food recipes, knowing that the people who enjoy those things most likely will also enjoy wine.
Looking to increase your followers? Try engaging with other people by commenting, liking or repinning their pins. Follow people that have similar interests to your brand and interact with their content. Once they notice the interaction, they might hop over to your account and follow you back. The goal is to attract users who are passionate about the things you pin.
“Dont authentically and well, Pinterest marketing can help you build an incredible community of followers and superfans who loyally support everything you do,” says Beth Hayden, author of Pinfluence: The Complete Guide to Marketing Your Business With Pinterest.