Regardless of what Mother Nature is telling us, spring is here! Winter is a popular time to hunker down and flip on cruise control until the warm weather arrives again. A good social media spring cleaning might be exactly what your company needs right now. You should be doing regular maintenance in the winter, but right now is the time to optimize and revitalize your networks!
- Make sure all addresses, phone numbers and emails are up to date. This is also a great time to add and update pictures of employees to the website and social media platforms. Adding that personal touch goes a long way. Let the public know how your company has been performing by adding recent awards and client testimonials.
- Double check that each social media account has a secure password. Frequently updating passwords is an easy way to avoid getting hacked. Don’t forget to remove anyone as an admin that is no longer with your company.
- Giving your avatar and cover photos an update will refresh your company in people’s minds. Don’t change it up too much or people won’t be able to identify your brand. Make sure that each photo adheres to each specific platform’s settings. A photo that is not sized correctly can turn off potential customers before they even get the chance to dive into your content.
- Make sure everyone controlling your social media pages is caught up on the new features that social media platforms have recently released. We all know social media is rapidly changing, so it’s essential that everyone is informed and educated about new functionality.
- Tidy up your fans and followers. Sure those high numbers look great at first glance, but clearing out inactive clients will give you a more polished look. It also allows you to engage with the right people easier. Are you following spammers or people who don’t give you any value? Clean those accounts out to start fresh.
- Do your goals still align with your company’s? Reassess your company goals in the short-term and long-term. That way, all employees know exactly where your company is heading.
- Update your contact list and see if there have been any prospects that fell through the cracks.
- People are creatures of habit. Go over your last few weeks or months of posts to see the ROI. Creating valuable, insightful content each day can be tough; sometimes you need to take a step back and look at the big picture. If your posts are starting to taper off of engagement, get some fresh eyes on them. Get different people in your company to post on certain days. Keep an editorial calendar to prevent double posting content. This will also help maintain consistency throughout your messages.
Nothing is more motivating then a good spring cleaning. That goes for your house and your company. Is your company already sparkling? What other steps do you have on your spring clean list?